Meet The Gen Z Mom
Meet the Gen Z Mom. Yes, that is right, the oldest of the Gen Z cohort are now becoming moms. While many companies are still focused on Marketing to the Millennial Mom, it is time to turn the attention to…
Meet the Gen Z Mom. Yes, that is right, the oldest of the Gen Z cohort are now becoming moms. While many companies are still focused on Marketing to the Millennial Mom, it is time to turn the attention to…
Although the Class of 2023 are just walking across the stage and younger students are still turning in homework, it’s never too early to plan your Back-to-School marketing. In fact, most seasoned marketers know that Moms are already thinking…
While you can never plan for content to go viral, you can set yourself and your brand up for it to be more likely to happen. Millions of Mom Content Creators upload videos, blogs and clips to social media touting…
In less than 4 months, OpenAI’s ChatGPT has created a stir among teachers, business owners and tech enthusiasts. In the simplest form, ChatGPT is a chatbot that uses artificial intelligence (AI) and natural language processing (NLP) to understand customer questions…
Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new strategy only after…
It’s a new year and with it brings the need for new marketing tactics to keep pace with shift in media consumption and shopping behaviors of today’s Gen Z and Millennial Moms. In 25 years of studying marketing and mom…
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