I have a favorite saying and one that stirs my business philosophy as much as my personal actions. It’s attributed to the bright man or woman referred to as Anonymous and goes like this: “If you always do what you’ve…
Ask any marketer who has been around for a while what the greatest form of marketing is in the mom market, and he or she will undoubtedly answer “word of mouth.” Some may even cleverly call it word of mom….
With every New Year come waves of change. We make resolutions to do things differently, whether it’s changing our eating habits or the manner in which we manage our money. For marketers, January presents the opportunity to evaluate the goals…
I love Twitter. Absolutely love it and as a marketer you should too. As the mother of four, I use Twitter much in the same way I used to use Google or Yahoo!. When I need a recipe for a…
This article appeared in MediaPost Publications: Just in time for the holidays and mom’s rush to cross gifts off her list, the Marketing to Moms Coalition, a nonprofit industry group, has released the results its “Moms Holiday Spending Trends 2009”…
A lot has been written about “mommy bloggers” — a term, by the way, that most moms who blog dislike. Marketers clamor to sites with trips, product samples and incentives by the thousands. Rightfully so, marketers recognize the powerful influence…
There is a rapid emergence of mom vloggers and it’s time for marketers who want to stay ahead of the game to take notice. Let me give you an example. Just three short weeks after launching MomTV, this online video destination…
In over a decade of formally studying moms, I’ve never seen as much of a frenzy surrounding one type of marketing initiative as I’ve witnessed with mom bloggers. Blogging has taken everyone by storm including the moms themselves. Much to…
Add Chief Germ Buster to the many titles mother’s hold. According to a recent survey by BSM Media with over 600 mothers, 85% of moms claim to make the hygiene product decisions in their family. But just as the economy has challenged…
African American and Caucasian Moms Differ on Battling a Down Economy, Aspirations for their Children and Parental Challenges When it comes to motherhood, nothing is black and white. As we usher in the historic inauguration of our first African American…