Why Dads Are the Wrong Target for Mother’s Day Marketing Campaigns
With Mother’s Day just around the corner, marketers are ramping up their efforts to cash in on the $35.7 billion (National Retail Federation) spending occasion. For many however, dads will be the focus of digital ads, television commercials, and emails all ignoring the largest group of Mother’s Day consumer- Moms. Eighty percent of mothers in the U.S purchase a gift for 1 or more other moms in their life, according to BSM Media research of 505 mothers. Moms are purchasing gifts for their own mother and their mothers-in-law but 36%…