Meet The Gen Z Mom
Meet the Gen Z Mom. Yes, that is right, the oldest of the Gen Z cohort are now becoming moms. While many companies are still focused on Marketing to the Millennial Mom, it is time to turn the attention to a distinctly different generation of mothers. Impacted by Covid, student loan debt, and a turbulent economy, the Gen Z Mom is demonstrating their own unique characteristics as she takes on her role as household CEO. Her familiarity with technology, desire to simplify everyday tasks and need to develop meaningful offline…