Unlocking the secrets of Miley Cyrus’ and Marketing to Moms
Say two words to any mom of a 4-15 year ol girl, “Miley Cyrus” or “Hannah Montana” and you are certain to evoke some type of response. In most cases, it will be positive. “Oh, my daughter loves her” to “Her music is so affirming.” But what makes Miley Cyrus so appealing to mothers? The secret lies in the core values and key motivators of mothers. Disney has produced a marketing to moms initative that is so strong it exceeds American Girl and Build A Bear Workshop, two brands built…