When Virtual Playgrounds Collide With The Mom Next Door, Marketers Win
Ask any marketer who has been around for a while what the greatest form of marketing is in the mom market, and he or she will undoubtedly answer “word of mouth.” Some may even cleverly call it word of mom. A decade ago, a marketer’s dream was to have a mom tell other mothers about their brand or product on the playground. We jumped for joy if moms sitting in focus groups told us that they heard about our product from another mom at a play date. It was difficult…