What We Know | BSM Media

Marketing to the Mom of College Bound Gen Zers

If current tuition rates are any indication, college and university recruitment is big business. Competition is high as enrollment numbers continue an upward trend year over year to the latest number of 20.5 million students in fall 2016, according to a report by the National Center for Education Statistics (NCES). Whether your brand offers products for students or you are part of a marketing team at a college or university, recent research by BSM Media offers valuable insights on engaging with student populations and decision makers. BSM Media’s unique programs…

5 Mom Marketing Tactics For Holiday 2017

While most moms are focused on summer vacations, marketers should be preparing for their holiday sales purchases. The holiday season begins in just a few short months and with new sales comes the need for new marketing tactics. The team at BSM Media is committed to empowering marketing professionals with the tools to meet your holiday sales goals. Here are five of the outreach programs we’ve tested and proven during 2017. Retail Social Spotters: Moms purchase at the recommendation of other moms on Pinterest, Facebook and Instagram. Brands reap the…

3 Tips For A Different Back-To-School Season

It’s May, a time of year when moms are looking forward to the end of school, the start of summer and a more relaxed schedule. Back to school is typically not a topic of conversation with moms at this time of year. However, May is a very different story for the moms of more than 3.2 million high school students who have graduated or will graduate over the next couple of weeks. Brands that target moms of college students and their GenZ co-eds have a valuable opportunity to tap into…

Marketing To Moms Now, In Off-Peak Seasons

When marketing to moms, most marketers think about a sales calendar and plan for the obvious peaks. However, there are many more opportunities to tap into moms’ spending budgets other than Christmas, Back to School and Easter. BSM Media knows what’s on moms’ minds and what’s on their to-do lists now to help you leverage opportunities to grow your brand’s bottom line. BSM Media offers several tactics that don’t require a huge spend on ad campaigns or a long lead, including Social Spotters, video reviews, social media tours and Twitter…

Sampling Opportunity: MomSelect Swag Suite

Influencer Product Sampling: The MomSelect Swag Suite is back! The MomSelect Swag Suite is traveling to Orlando, Florida this year! Headlined by HP and MyPrintly, the MomSelect event will gather more than 200 top Social Media Mom Influencers. Attendees of the invitation-only event, which takes place during BlogHer*, will receive an exclusive MomSelect Swag Bag which can feature YOUR product. Whether you represent snacks, toys or tech, it’s a great way to gain visibility at one of the most highly anticipated events of the season: – 200+ attendees expected – Non-perishable…

Move over “Selfies”- Meet the “Store Shelfie”: the Marketing Tactic Creating Sales for Brands

Retail Shelfies Expose the Best of Influencer Marketing on Instagram Your product has finally hit the shelves of Target, Walmart, CVS or other retailers. After months spent in development, packaging and buyer meetings, you’re faced with the biggest challenge yet; driving consumers to stores to buy your product. Meet BSM Media’s Social Spotters, a diverse network of social influencers who seek out a brand’s product on the shelf and post a selfie with the product on Instagram, ultimately creating the “Retail Shelfie.” BSM Media’s Social Spotters network is made up…

Dear Doctor: How To Market To Moms

I recently completed a four-article series on marketing to moms for Bentson Clark reSource, a quarterly publication dedicated entirely to orthodontic practices. Why orthodontists, you may ask? This particular healthcare category is all about moms and their children, of course. For the back story, I have Chris Bentson to thank for the opportunity to contribute to his newsletters and reach this audience. Chris asked me to keynote at a conference way back in 2011, and we have worked together many times since then. It goes to show the power of…

5 Ways Mom Consumer Communities Help Grow Your Bottom Line

There was once a time when most of us were listening to music on cassette tapes, when brands interacted with consumers only in focus group facilities and information was gathered via phone surveys. Today, the options to engage with customers are boundless. Technology’s rapid growth birthed a new wave of advancement. Everything from our dog’s collar to our refrigerator is “smart” and while technology continues to advance, it begs the question, “Are brands any smarter in the way they are growing their bottom line?” The truth might hurt some. When it…

Four Marketing to Moms Tactics for 2017

There’s been a lot of debate around the death of the mom blogger. Regardless of what side of the fence you fall on in the argument, the good news is that mom bloggers have given birth to social media influencers with greater reach and more channels to deliver your message. Yesterday’s mom blogger has extended her reach to Instagram where she showcases her favorite brands. She’s also come out from behind her laptop in order to share her opinions with peers on Facebook Live. All of this has changed the…

A Different Kind Of Shopping Experience: Marketing To The Moms Of College-Bound Children

While most mothers are focused on the holiday shopping season, there is one segment of moms who are actively doing another type of shopping — college shopping. Yes, it’s that time of year when mothers with high school seniors are eagerly awaiting SAT or ACT results, sifting through direct mail pieces from colleges and universities and loading up the car for campus tours. As the mother of four, I have personally experienced the anxiety of college searches while consulting with numerous university admissions offices on a professional basis. Marketing to…