Recently, The New York Times turned its attention to women without children and marketing to this group. If you missed the article on July 10, you can read it here. I was fortunate enough to be a part of Alina Tugend’s article that referenced the lucrative mom market. Tugend worked on this piece for over a month and gathered extensive data on women, both childless and with children. It reminded me of how often we read statistics, census data and research and react to the numbers without knowing the story…
A 2015 market research industry paper reports a 52% increase in online communities, a tool that smart marketers will leverage when engaging with moms. Traditional research tools that my team uses every day, such as focus groups and surveys, have value and will continue to play a role in keeping a finger on the pulse of opinions and trends. However, the increase in online communities resonates with the hottest consumer segment today — millennial moms. Millennial moms spend an average of four hours on their phones each day (rarely using…
In 2015, over $20 billion was spent on cards, flowers, jewelry and other gifts according to the National Retail Federation. But what do moms really want and how can marketers reach them for a new holiday I’m calling the “un-Mother’s Day”? Here’s the back story. At a mom blogger conference a few years ago, a conversation among attendees turned to Mother’s Day plans. Every mom in the discussion said they certainly loved the idea of Mother’s Day: a day to relax, be pampered and feel special. As we talked more,…
Here comes Peter Cottontail, hopping down the bunny trail with billions of dollars in his basket. In a survey report released this week by the National Retail Federation (NRF), an Easter 2016 spending estimate of $17.3 billion will be the highest in the survey’s 13-year history. Who is leading the charge to store cash registers and online checkout buttons? Of course, it’s moms, who are giving marketers a clear direction on the importance of all holidays to earn their business. Focusing on the November/December shopping season is certainly a top…
How do kids get moms to buy new toys and apps? What advice do kids have for toy and game developers? Find out in this clip from Maria Bailey’s research presentation at Digital Kids Conference/Toy Fair ’16.
Maria Bailey reveals recent research on moms, kids and apps at the Digital Kids Conference at Toy Fair ’16. How many apps are on her phone and how much will she pay?
Maria Bailey reveals research on what moms and kids think of smart, connected toys. From favorite toys and games to trends and why they buy. From Digital Kids Conference at Toy Fair ’16.
Maria Bailey shares two quick tips about these powerful consumer groups. From the Digital Kids Conference presentation at Toy Fair ’16.
Today, a new study released at the Digital Kids Conference (co-located with Toy Fair) reveals parents are willing to spend big money for smart connected toys. In a survey by BSM Media and Digital Kids Media, 65% of parents say they would pay more for a smart connected toy (versus traditional toy) or on average $41-60 per toy, while 23% of parents would spend upwards to $80 or more for a connected toy. The spend is high and threshold low for parents who are driving a smart connected toy market,…
As 2015 winds down and the New Year is almost here, it’s time to dust off my crystal ball and offer my predictions on marketing to moms in 2016. Here are a few top-level thoughts for what’s new, what’s hot, and what’s “so 2015”. Mom bloggers will continue to shift their attention to simpler, quicker-to-post platforms such as Instagram and Tumblr. The standard of long blog posts, from product reviews to storytelling entries, will continue to decline as other outlets offer faster sharing and easier ways to communicate with followers….
- Marketing to Gen Z Moms: How to Prepare Your Brand for the Next Generation of Mothers
- 5 Takeaways from Ad Age Small Agency Conference
- Back-to-School Shopping Behaviors Among Moms
- How an Innovation Project Evolved into a Marketing Machine for Chick-fil-A
- How to Prepare Your Brand Today for Tomorrow’s Gen Z Moms
Sign-up for our Marketing to Moms newsletter for updated insights and opportunities: