Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology
With special forward written by Michael Mendenhall, CMO of Hewlett-Packard
Maria Bailey, author of "Marketing to Moms: Getting Your Share of Trillion Dollar Market" and "Trillion Dollar Moms: Marketing to a New Generation of Mothers" presents engaging new insights into the world of blogs, vlogs, podcasts, mobile devices, Mom Mavens and much more. She examines how today's mothers are bridging new media and technology to create marketing channels for companies to leverage. With $2.1 trillion in spending by women with children, Mom 3.0 is a marketer's best partner in selling product and building brand loyalty in this lucrative consumer segment.
Testimonials
"Maria's vision of how to connect and resonate with moms in the new world of communication 3.0 is truly insightful." Duncan Wardle, Executive Vice President, Disney Parks and Resorts
"I have a deep respect, not just for Maria's expertise, but her insight and intuition. She is one of those select few who gets it." Byron Norfleet, President and CEO of Precious Moments, Inc.
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Mom 3.0
Trillion Dollar Moms
Marketing to Moms