Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology

The latest installment from the foremost expert in marketing to Moms, Mom 3.0, will be available in September, 2008. In Mom 3.0, Maria Bailey draws parallels between the emergence of Web 2.0 and the already existing behaviors of today's mothers. Filled with ideas, insights and creative programs to help you update your current strategies, as well as input from real-world Moms, Mom 3.0 will help prepare your brand for the future of Mom Marketing. The following is an excerpt from Chapter One, Meet Mom 3.0:

Meet Jenn. She is a mother, wife, business owner and author. She uses digital photography to archive family events, market her business and share ideas with other momprenuers. In her purse, she carries a blackberry, cell phone and iPod loaded with the latest Mom Talk Radio show. Her family is quite active and when it comes to keeping their schedules in sync, Jenn relies on Yahoo! Calendar. Dinner is always a challenge so when she's at a loss for new recipes, her e-friends supply dinner ideas in virtual social groups on MomJunction or Clubmom. Jenn is a member of several networking groups all with women she's never met face- to- face; however many she calls her best friends. She can rattle off a list of other moms who don't share her zip code but share her parenting style, her business acumen or her favorite past time. She describes her life as integrated- changing between her multiple roles minute by minute. Her minivan is much more than a means of transportation. It's an environment that supports this chameleon-like lifestyle. Armed with her wireless card and laptop, the front seat serves as her office while waiting in the parking lot for the afternoon bell to ring at which time the back seat is transformed into a mobile homework station while driving to the multitudes of afterschool activities. In between soccer practice and an early evening baseball game, the minivan becomes her family's dining room compliments of Outback Curbside Service or Subway, depending on the day of the week. Only a mega multi-tasker with the most extraordinary logistical systems in place could manage the demands of Jenn's life. In fact, many have written books to try to answer the question which seems to define today's modern mother, "How does she do it all?" The answer lies in two simple words and the conversion of two important tools- technology and systems. Ironically they are the two key elements of the emergence of Web 3.0. In fact, as the development of Web 3.0 perplexes developers, researchers and the leading web designers, today's mothers are living the experience of Web 3.0 everyday. Jenn. She is Mom 3.0.