It was 2002 when Maria Bailey, BSM Media CEO first calculated the annual spending of mothers in the US. Today that number has grown to $2.1 trillion with projections of $3 trillion by 2012. For marketers this means a consumer group that offers growth and loyalty to your product or service. It’s more important than ever to understand the ever-changing dynamics of this lucrative market. How do you tap the mom’s network of bloggers or find those
mom influencers who ignite the fires of word of mouth marketing? Lead by Maria Bailey, author of "Marketing to Moms: Getting Your Share of the Trillion Dollar Market" and soon to be released, "Mom 3.0," BSM Media is the authority when it comes to helping companies connect with today’s mothers.
Mothers control 85% of household spending; yet 70% of them feel companies are not doing a good job speaking to them.
Consider these facts:
- 80% of moms have watched an online video in the last week
- 87% of moms read blogs
- 90% of mothers use the same products at home and the office
- 5 million moms own their own business
- 88% of mothers refer to themself as household CFO
- For the first time in history, four generations of mothers comprise the Mom Market
Marketing professionals cannot afford to miss the target with the largest consumer group in the US.
The resources on this site are provided to you by BSM Media, the leader in marketing to moms. You will find up-to-date research, industry news as well as case studies of BSM Media’s success in connecting marketers and moms. We look forward to sharing our knowledge and passion for connecting companies with the lucrative Mom Market.
