Choose a case study below to see how BSM Media connects companies with moms:
Mom Video Product Reviews
Mom Advocacy
In-Home MommyParties
Engaging Mom Influencers
Connecting with Bloggers, Podcasters and Webmasters
Connecting with Today’s Mom
Back to School Campaign
Family Fun Festival
Grand Opening
Mom Video Product Reviews
BSM Media was approached by a popular technology brand with the objective of driving sales of one of their printers at a national big box retailer. BSM Media recruited 50 power moms to receive the printers and to create videos and blog posts talking about the printer and its benefits. The response to the campaign was overwhelmingly positive.
Results
- 13.9 million campaign impressions
- Over 8,000 video views
- Select mom video reviews were featured on the big box retailer’s website, gaining moms international exposure
- Revenue uplift during campaign period vs previous 5 week non-promoted baseline
- Sales increased by 39% in stores and 195% online
- Website traffic and sales conversion directly attributable to BSM Media’s campaign
- Page views; unique visits; page, media, and action clicks increased during campaign period
Mom Advocacy
For brands looking to create long-term, interactive relationships with consumers, BSM Media has vast experience in creating advocacy programs that encourage and reward ‘Word of Mom’ activity among influencers to drive sales and expand brand loyalty. When a popular children’s allergy medicine brand wanted to provide support to moms of allergy sufferers, BSM Media created an interactive platform via a private Facebook group where these moms could share suggestions, stories and tips related to managing their children’s allergies. Members are provided with a tool kit from the brand, which includes product samples and branded items to share with their offline friends and peers. Group members are also invited to participate in online and offline events, that align with key allergy seasons. In the first quarter of the program, results included:
Results
- More than 100+ postings per month in the private Facebook group
- 650,000+ online impressions from Facebook and blog posts
- 70% say they talk to other parents about allergies at least once a week since joining the brand’s Mom Crew
- 72% say they are more loyal to the brand, from having been a part of the Mom Crew
- 85% have purchased the brand’s product since being a part of the Crew
The group expanded to 500 members in 2012 and is projected to reach more than 4,250 moms through direct word of mouth communication.
In-Home MommyParties
A leading brand for educational toys, partnered with BSM Media to develop unique in-home experiences for parents and their children, MommyParties. The highly anticipated “Learn, Create and Share” parties introduced attendees to the a new learning tablet and reading system. In addition to these sought-after toys, the party kits contained customized recipes, games, and activity sheets to bring the learning tools to life. Buzz from the parties helped make the toys two of the “IT” toys for the 2011 holiday season and parents were able to showcase the brand’s mission right from their own living room by showing their kids that learning is fun!
Results
- 250 Mommyparties hosted, introducing the products to more than 1,300 parents and 1,800 children
- There were more than 170 blog posts, reaching more than 725,000 readers
- 74 hosts uploaded branded videos to the brand’s contest that was included in the parties
- 77% of hosts intend to purchase the brand’s products in the future; 58% have purchased the brand’s merchandise since their party
Engaging Mom Influencers
A consumer product company recently hosted in-home Mom Maven Mixers to introduce a new line of products. Not only did over 12,000 moms volunteer to host parties on behalf of the company but the mothers who qualified to become hostesses exceeded the anticipated sample distribution by 50%.
“How do we bring new life to an older brand with today’s Gen Y moms who grew up with us and now raising their own children?”
An entertainment client recently sponsored Dino-Mite Mom Parties with 500 preschool mothers. Each mom received a party kit filled with party activities, recipes for snacks, entertainment, samples, coupons and other sharable promotional items. The turn-key program resulted in over thousands of word of mouth mentions and hundreds of thousands of online blog impressions. In fact, 82% of moms told at least 15 other moms about the brand.
Connecting with Bloggers, Podcasters and Webmasters
Connecting with moms through the women they trust. This is the power and importance in connecting with today’s mom bloggers, podcasters and webmasters. These women speak to millions of mothers a day and you want to be a part of their conversations.
BSM Media has relationships with thousands of moms who blog, Vlog, podcast and publish to moms every day. We can connect you and deliver your message to these women.
“Is it possible for a global brand to leverage local and regional relationships with mom bloggers?”
A major US brand recently leveraged BSM Media’s relationships with mom bloggers in a regional campaign to drive traffic to a special event. The program resulted in over a half million online impressions, front page placement on several regional parenting sites and blog entries with photos on 90% of the blogger sites exposed to the online media tour.
“How can we get mom bloggers to try our product?”
One of America’s leading entertainment companies needed to get their new artist’s CD in the hands of moms who could share it with other moms. BSM Media not only distributed sample disks to mom bloggers but were able to conduct CD giveaways through blog contests and promotions. Over a million online impressions were realized through this campaign.
Connecting with Today’s Mom
“Today’s mothers trust our brand but remember it as their grandmother’s favorite brand. We need to connect with younger moms.”
Realizing that today’s mom is online, BSM Media created an online destination for our client that not only integrated the brand relevant connect but leveraged new media like video content and blogging. The results was an old brand delivering their message to Gen Y and Gen X moms using the technology that is most familiar with their generation.
Back to School Campaign
“Office Depot wanted to increase Back to School sales”
BSM Media developed the Back to School Success Campaign as a way to demonstrate to mothers how back to school supplies can contribute to year round school success. The focal point of the campaign was The Office Depot Communication Station, an easy to do project that is constructed with Office Depot merchandise.
BSM Media identified Office Depot products that can be used by mothers to create a solution to an everyday challenging: organizing her family’s schedule. They created “How To” materials which were featured online and on in-store displays hung above a completed Communication Station. The initiative was supported with an online Guerilla Mom Marketing Network campaign which integrated school success content with product and linked to Office Depot’s School.com. Additionally, a public relations campaign utilizing BlueSuitMom’s Maria Bailey drew media attention in over 20 major markets.
Results
- Sales of Communication Station products increased by 3% year over year
- Media attention generated over 10 million print and electronic impressions
- Campaign generated over 5 million online impressions.
Family Fun Festival
“Chris Evert Children’s Hospital wanted to showcase a multimillion dollar renovation project while breaking ground for a new Ronald McDonald house to parents in South Florida.”
BSM Media developed and produced the Chris Evert Children’s Hospital Family Fun Festival, a one-day festival with games, activities and rides highlighting the services and programs of the hospital and future Ronald McDonald House.
The Team at BSM Media created themed areas to spotlight the various departments of the Children’s Hospital such as The X-ray bone dig, where young children could dig in sand to find life-size bones and learn about there own bodis and Orthepedic casting call where healthy children could apply a real cast to their finger. In addition, they orchestrated a ground breaking ceremony with city officials, VIPs and the public to kick-off construction of the newest Ronald McDonald House. Every detail from tent rentals to street closings to food vendors were handled by the team at BSM Media.
Results
- The event attracted over 15,000 families to the hospital grounds
- More than 5,000 families toured the Children’s Hospital
- Brand awareness increased by 18%
- Created a database of over 12,000 families for future marketing
- Generated over 2 million media impressions for groundbreaking event in local newspapers and television
Grand Opening
A national retailer wanted to create a buzz in the mom market about the opening of their first store in Texas. They engaged the creativity of BSM Media to find unique ways to create excitement in the community.
Results
BSM Media found a local Veteran’s Day parade in which to involve the brand. The retailer’s float showcased two local military moms as Hometown Heros. The moms and their families were dressed in the retailers clothing. Additionally, BSM Media enlisted the participation of a local dance school. Children dressed in the retailer’s clothing escorted the float and passed out Grand Opening coupons to moms along the parade route.
Ultimately the retailer has been able to continue their partnership with not only the dance school but also local mom centric organizations in the community. They continue to use these relationships for on-going local marketing .
The Grand Opening day surpassed any store traffic on the first day for the retailer.
