Great information just released from the Marketing to Moms Coalition! Moms use the Internet Three Hours a Day and Report Spending More Time Online than their Kids Move over, Junior, Mom needs to check her email. In a study released…
I feel like I need to comment on Motrin-gate as I continue to read the endless flow of articles, blog posts and videos regarding the now pulled Motrin ad campaign. As the author of every book but one on Mom Marketing and…
The Marketing to Mom Coalition, of which I am a Founding Member, today released the results of the State of American Moms. It’s a wonderful report focused on everything from technology to shopping behaviors of mothers. The full report is…
This week the Marketing to Moms Coalition and BSM Media, www.bsmmedia.comhosted the Mommy Blogger Monologues. It was the second of a national tour of events planned to educate, inform and create a dialogue between Mommy Bloggers and companies. When I created…
If you’ve read my blog, heard me on Mom Talk Radio or read one of my articles on Desexualizing Six Year Olds, you know that I’ve been working on an exciting new project, the Precious Girls ClubTM. It’s a new…
Since I’m always interested in the attitudes and intentions of Moms, we recently polled Moms nationwide on a topic that is on everyone’s minds these days: campaign 2008. We know that Moms are planning to come out to the polls…
What is your agency’s definition of “relationship”? For almost two decades, I’ve written and preached about the importance of relationships when it comes to marketing to mothers. Today more than ever, taking the time to establish meaningful relationships is imperative,…
In over a decade of formally studying moms, I have never seen as much of a frenzy surrounding one type of marketing initiative as I’ve seen with mom bloggers. In the recent history of marketing to moms there have been…
BSM Media is immersed in the Mom Market- globally and locally. Along the way, we find unique and creative opportunities for companies to reach moms. We bring you this Mom Marketing Clearinghouse as a service to make reaching moms easier…
Today’s Mom Market holds the key to over $2.1 trillion dollars in annual US spending. Effectively tapping into this market can be lucrative to the bottom line, brand awareness and overall growth of your business. It amazes me that even…