• 42% of moms use DVDs to create family nights at home.
• 54% of mothers say they spend the same amount of money when they shop with their children as they do when they shop alone.
• 67% of moms want to find quick tips when they visit a website for mothers.
• 88% of moms say that quality is as important as price when purchasing a product for their family.
• 59% of moms frequently purchase environmentally responsible products.
• 46% of moms buy organic foods at least once a month for their family as a healthier alternative (lower in fats, nutritious).
• 34% of moms feel children between the ages of 12-14 is an appropriate age to have a cell phone.
• 60% of moms like to shop for clothes on the weekdays.
• 56% like to shop from a company that supports the community in some way (donation, charity etc.).

What's on Moms' Minds?

Just about everyone has weighed in on the debate over marketing unhealthy foods to children. Last November the Institute of Medicine declared marketing to kids as the leading cause of the obesity epidemic. The following month the Advertising world voiced their opinion with new guidelines for ads targeting children. Now, BSM Media is allowing for the thoughts of moms to be heard. In their latest study, Moms on Feeding Their Families, over 3000 mothers express their opinions on how they choose their families eat and what they expect from the companies selling those foods.

To receive a copy of BSM Media's Moms on Feeding Their Families, please contact valika@bsmmedia.com.