BSM Media - Marketing to Moms - Connecting companies with the Mom Market

Four Easy Programs to Jump Start Your Marketing to Moms Effort in 2008!

BSM Media is immersed in the Mom Market. In fact, Ad Age has credited Maria Bailey, BSM Media, CEO and Author of "Trillion Dollar Moms" for creating the Marketing to Moms Niche in the marketing industry. As technology, socialization and consumerism change daily, many marketers are looking for new and innovative ways to reach mothers. Executive teams are putting pressure for marketers to test programs in new areas such as social networking, blogs and new media. BSM Media can help! We have launched hundreds of successful marketing to moms programs utilizing social networking, new media, blogs and mom influencers for our clients. Our experience has helped us to design and offer four easy and effective marketing programs to help you jump start 2008 marketing plans.

Mom Maven Mixers
Online Media Tour with Mom Bloggers, Podcasters and Publishers
YouTube for Mom
Marketing to Moms Immersion

Mom Maven Mixers

You've heard about the power of word of mouth and you've read the headlines about Mom Influencers. However, you're not quite sure how to scale what seems like a localized initiative to your national brand. This grass roots marketing program is the perfection combination of viral marketing and mom influencers and can be conducted in 1 to 100 markets. BSM Media has recruited over 100,000 Mom Mavens over the last year to host in-home parties with their peers on behalf of clients. Each mom is recruited and screened against the BSM Media's Mom Maven Matrix^TM to assure that she is a true influencer and then screened against criteria developed with our client. The result is the RIGHT mom to deliver your brand's message. Every Mom Maven hostess invites her peers to enjoy an in-home themed party designed around your product or brand messaging.

The results have meant lots of word of mouth for BSM Media clients.

A consumer product company recently hosted in-home Mom Maven mixers to introduce a new line of products. Not only did over 12,000 moms volunteer to host parties on behalf of the company, but the mothers who qualified to become hostesses exceeded the anticipated sample distribution by 50%.

An entertainment client recently sponsored Dino-Mite Mom Parties with 500 preschool mothers. Each mom received a party kit filled with party activities, recipes for snacks, entertainment, samples, coupons and other shareable promotional items. The turn-key program resulted in over thousands of word of mouth mentions and hundreds of thousands of online blog impressions. In fact, 82% of moms told at least 15 other moms about the brand.

Program Highlights:

Ability to customize party theme to your brand message
Ability to expand parties to include local playgroups, mom organizations and local events
Ability to distribute samples, coupons and promotional items in an intimate manner to your target market

Investment: Based on number of desired Mom Mavens and In Home parties
Lead Time: 30-45 days
Contact: Valika Shivcharran at valika@bsmmedia.com

Online Media Tour with Mom Bloggers, Podcasters and Publishers

Are you getting pressure from your manager or peers to tap mom bloggers to deliver your brand message? Developing relations with the millions of mom bloggers can be time consuming and overwhelming. BSM Media maintains relationships with thousands of mom bloggers, podcasters and online mom publishers. These women respect the work of BSM Media and know that information, product samples and interviews we send them have been carefully screened for relevance to their audiences. We can help you turn your brand message into a strong word of mouth campaign online with moms.

Online Media Tours with BSM Media produce results, online impressions and strong word of mouth among mom bloggers and their audiences.

A major US brand recently leveraged BSM Media's relationships with mom bloggers in a regional campaign to drive traffic to a special event. The program resulted in over a half million online impressions, front page placement on several regional parenting sites and blog entries with photos on 90% of the blogger sites exposed to the online media tour.

Program Highlights:

Ability to sample product, offer discounts and supply content prizes
Ability to obtain credibility among moms via a trusted mom blogger
Ability to scale program to meet geographical needs
Offers a high ROI

Investment: Depending on size and scope of program, most tours begin at $15K.
Lead Time: 30-45 days
Contact: Natalie Zupo at nzupo@bsmmedia.com

YouTube for Mom

Over 75% of moms have viewed at least one online video in the last 7 days. In fact, BSM Media research points to online video as the next preferred media among moms. Think about it - online video allows moms to hear and perhaps watch your message while stirring macaroni and cheese and answering homework questions! It's perfect for delivering your message when moms have time to listen. As the co-founder of Newbaby.com, the largest online video destination for mothers, BSM Media is able to offer professionally produced video as well as distribution to millions of mothers. Your 3-5 minute videos will be filmed at our 5,000 square foot state-of-the-art studios in South Florida and then distributed through NewBaby.com's expansive distribution channels. Our videos are picked up by AOL, Yahoo and many others as well as sent via a Newbaby.com widget to hundreds of mom sites online. To view a sample of our work, visit www.newbaby.com and view videos by HP and Lands' End.

Program Highlights:

Ability to produce professional mom video content you can use for multiple programs
Offers a built-in distribution system that allows you to reach moms sooner rather than later
Ability to craft your product message in a solution oriented manner

Investment: Programs start at $10K depending on complexity of production and number of segments.
Lead Time: 45-60 days
Contact: Natalie Zupo at nzupo@bsmmedia.com

Marketing to Moms Immersion

So you wish you could immerse your team or company in all the mom marketing insights and knowledge you acquired at your last Marketing to Moms conference? Now you can and have it delivered by the author who started it all with "Marketing to Moms: Getting Your Share of the Trillion Dollar Market" and "Trillion Dollar Moms: Marketing to a New Generation of Mothers". Maria Bailey and the team at BSM Media have designed a one-day immersion program that is interactive, informative and insightful. Many of American's top brands have experienced BSM's Mom Marketing Immersion Summits and raved about its ability to deliver useful and practical knowledge to multiple teams and disciplines.

Program Highlights:

Ability to have content customized to your product category, industry or market segment
Offers interactive activities, practical applications of market research and optional real-life mom panel
Ability to conduct sessions for multiple groups on-site in one day

Investment: Starting at $15K depending on size of audience
Lead Time: 15-30 days
Contact: Valika Shivcharran at valika@bsmmedia.com

For information on these or other marketing opportunities call Laura Motsett at (954) 943-2322 x3.