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 BSM Media's March Newsletter |
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Happy 2008 from the BSM Media Team
2007 allowed BSM Media to connect great brands with Moms. Already in 2008 we’ve generated over 10 million impressions in Mom Blogs, held 200 In Home Mom Mixers and conducted a dozen focus groups for some of the greatest global brands. Visit our newest media property: Newbaby.com, www.newbaby.com the first online community where moms learn, share, create and archive with video. Upload, download and archive FREE! Unlocking the Secrets of Miley Cyrus and Marketing to Moms Say two words to any mom of a 4-15 year old girl, "Miley Cyrus" or "Hannah Montana" and you are certain to evoke some type of response. In most cases, it will be positive. "Oh, my daughter loves her" to "her music is so affirming." But what makes Miley Cyrus so appealing to mothers? The secret lies in the core values and key motivators of mothers. Disney has produced a marketing to moms initiative that is so strong it exceeds American Girl and Build A Bear Workshop, two brands built on leveraging mom's approval to drive repeat purchases and brand loyalty. To fully understand the creation of this powerful machine called Hannah Montana, let's peel back the layers and take a look inside. Click here to read the story. In our last issue, we uncovered the attitude and intentions of Mom voters. We know that Moms are planning to come out to the polls and we know the hot-button issues in the Presidential race. But, debate topics aside, what do Moms really think about what they’re seeing on the campaign trail? BSM Media delved deeper to find out. Click here to read the story. Mom Marketing Clearinghouse: Opportunities and Partnerships Major Christian-oriented brand looking for cross promotion partner for product launch in June. For more information, contact Holly Edger at Hedger@bsmmedia.com Newbaby.com: Looking for products for giveaway promotion and sweepstakes in May. Opportunity to showcase product and receive promotional space on Newbaby.com, www.newbaby.com. For more information contact Natalie at NZupo@bsmmedia.com Mom Bloggers: Mom bloggers seeking sponsorships to attend BlogHer Conference July 2008. This is your opportunity to develop meaningful relationships with mom bloggers. Sponsorships vary from $500 to $2000. On site promotion and inclusion in future blogs. For more information contact Natalie at NZupo@bsmmedia.com Mom Event Sponsors needed for local mom mixer in Racine WI. Get your product and message in front of 75-100 moms. Seeking financial sponsorship ($500-$2000) and product. For more information contact Valika at Valika@bsmmedia.com Call for Entry: The Marketing to Moms Coalition is requesting nominations for the H.E.R. Award, an award given annually to outstanding marketing campaigns that honor, empower and respect moms. www.marketingtomomscoalition.org Baby Product Company Leverages Mom Bloggers and Mom Influencers to Drive Sales Recently, BSM Media worked with a leading retailer to spread the word about their quality baby products through new channels: across radio airwaves, streaming from Internet video, and over the word-of-mouth phenomenon known as the blogosphere. BSM Media’s integration of cutting-edge mediums and hands-on relationships with influential moms across the country produced over 5 million impressions for the client. Click here to read the story. BSM Media’s Newest Mom Marketer The team at BSM Media continues to grow. We welcome Amy Shiman to our team. Favorite food: Pasta is definitely my guilty pleasure |
