BSM Media to host 100,000^th In-home Mom Mixer this Summer
Mom Mavens. Mom Influencers. Moms with Clout. They all describe the moms most marketers want to recruit to evangelize about their products. What could be better than to have a Mom Maven fall in love with your brand? To have her so engaged in your product that she agrees to host an in-home party to share it with other mothers. This summer BSM Media, the original Marketing to Moms firm, will host its 100,000 in-home mom mixer on behalf of their clients. Recruiting, screening and communicating are the keys to finding the right mother and empowering her with the right message.

“It’s important for marketers to realize that not every mom is an influencer in every category nor are they influencers all the time, “explains Maria Bailey, BSM Media founder and author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market.” “Mavens are not found in a database of moms.”

BSM Media utilizes their Mom Maven Matrix ™ to identify moms who demonstrate common characteristics of an influencer and lays it over specific category segmentation. To date, BSM Media has identified Mom Mavens for in-home mom mixers in the paint, entertainment, food and consumer product categories.

BSM Media Expands with New Media Property: Newbaby.com

MOM 2.0: Today's Moms are Seeking Online Videos to Help Navigate through Motherhood

New Research Find Moms online up to 5 hours a day and 80% viewing “How To” Videos

Reaching beyond social networking, moms are embracing new technologies on the internet and integrating web 2.0 trends into their daily lives. In a recent study of moms nationwide, 80% of mothers are watching videos online, with 43% preferring videos that provide expert advice and solutions suggesting that moms want to be able to find what they want when they want it. In response to moms' increasing preference for 2.0 applications, NewBaby.com, www.newbaby.com, has launched the first online video resource designed specifically for new and expectant moms. In addition to housing the largest library of highly relevant videos in NewbabyTV, the content-rich site also offers moms information via podcasts, expert blogs, RSS feeds as well as opportunities to connect with other new and veteran moms through social networks.

Newbaby.com is the creation of two Internet veterans, Maria Bailey, Founder of BlueSuitMom.com, www.bluesuitmom.com, and Host of Mom Talk Radio, www.momtalkradio.com, and Bob Sullivan, founder of Mortgage.com. Ironically, the idea for Newbaby.com was born the same night that Sullivan's son came into the world and the new dad could not find the information he needed online.

For more information about NewBaby.com or if you are interested in advertising with us, please contact Bob Sullivan at (954) 325-2102 or Bob@newbaby.com.

The In-Store Marketing Institute's I-Seminar Series Presents: Mom 2.0: Integrating New Technologies to Get Mom's Attention

A Live Online Presentation by Maria Bailey of BSM Media

How do you get the attention of the podcast toting mom while she's shopping? New technologies are giving marketers great new ways to speak to mothers. It's up to you to figure out how to get the conversation started. Maria Bailey, Author of "Marketing to Moms: Getting Your Share of the Trillion Dollar Market" will present new findings on the DigiMom, moms who use technology to make buying decisions.

In this not-to-miss session, you'll learn:

• What technologies are engaging moms in digital conversations with brands?
• How do companies utilize technology to present new brand messaging?
• Tactics that are working in selling to moms.
  

Date: June 14, 2007
Time: 1 – 2pm CST
Cost: $125 – Enroll Now

ENROLL TODAY!

Mom Market Immersion Summit
Ever wish you could immerse your marketing or executive team in a day of knowledge and insight of the Mom Market? Well, now you can! BSM Media is proud to offer the Mobile Mom Summit, a one-day, customized, on-site Mom Market immersion.

Your Mobile Mom Summit includes:

• Up to 9 hours of high energy, insightful Mom Market immersion
• Live mom panel comprised of diverse moms ready to discuss your business, product or service
• Industry customized content
• The most recent Mom Market research
• Keynote by Maria Bailey
• Interactive activities
• Multi-tasking mom activities
• Multi-minding brainstorming sessions

This summit is the perfect one-day learning tool for your internal clients, sales force, executive team or any cross-section group from your company seeking to learn how the mom market impacts your business. The event can be held on-site in a large conference area or as part of an off-site meeting. Companies find the content and energy superb, and in this format, it’s more cost-effective than sending a few people to an offsite conference.

Here’s what Mom Summit attendees are saying:
“It was definitely a good use of my time.” CMO, Midwest Consumer Product Company

“You delivered on 'the vision' flawlessly. By day two, mom had taken her place in the hearts and minds of the team…and we had lots of laughs in the process.” Manager, Global Information Technology Company.

BSM Media Team Continues to Grow
Welcome Holly Edger! Prior to her arrival at BSM Media, Holly worked in Account Service at SicolaMartin, a division of Young & Rubicam, overseeing a number of accounts including Sybase, Red Hat, BMC, Quark and the Austin Children's Shelter. At SicolaMartin she specialized in developing and managing e-marketing and print advertising campaigns. Prior to that, she managed the GM account at ClubMom in New York and was a Senior Account Manager at Excite@Home in Boulder, managing e-marketing campaigns for CDW, OfficeMax and Charles Schwab. Holly started her marketing career on the client side as a Marketing Manager in E-Commerce Marketing at FedEx.

BSM Media in the News
Watch for the Feature and Maria’s Interview in US News and World Report

Entrepreneur Magazine

Plain Dealer Today

Baby Product Video: Newbaby.com is accepting videos for online product information. Contact Bob Sullivan at Bob@newbaby.com.

Seeking Board Members: The Marketing to Moms Coalition is expanding their governing board. Time commitment is flexible although a high interest in the mom market is important. Contact Bridget Brennan at bridget@femalefactorcorp.com

Grassroots Marketing Partner Wanted: A top consumer brand is seeking marketing partners to launch grassroots mom events in September and October 2007. Please contact Maria@bsmmedia.com for more information.