The Power of the Mom Market All Through the Year
As marketing professionals, we all know the economic power of mothers. They can make or break your brand and in the election of 2008, they will most likely elect our next President. However many marketers wait too long to capture the $2.1 trillion in annual spending of today's mothers. To help you in strategically planning your 2007 marketing calendar, the team of BSM Media has developed the Mom Marketing MapTM which highlights many of the key marketing opportunities for brands based on mom behaviors, social events and life stages. Here are a few of the events you'll want to begin planning for now:| Event | Month | Planning Stage | Launch | Execution Stage |
| Mother's Day | May | Feb-March | April | April-May |
| Summer Travel | June-August | Feb-March | April | May-August |
| - Camps - Holiday Foods |
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| Back to School | July-Sept | March | June | June-Sept |
Mom 3.0
Trillion Dollar Moms
Marketing to Moms