Where in the World are Maria Bailey and the BSM Media Team?
It's an exciting time in the world of Mom Marketing. Everyone from the world's largest retailer to the leader in family digital imaging is looking to connect with moms and BSM Media is helping them tap into this lucrative market. The summer closed with Maria's presentation at the In-Store Promotion Marketing Conference in Chicago where she discussed how moms use point of purchase materials to make buying decisions. Last week, the furniture world enjoyed the launch of the new Build-A-Bear Workshop Home Collection. For the last seven months BSM Media has worked with Pulaski Furniture and Build-A-Bear Workshop to design, brand and launch the first ever furniture line designed for kids by kids. Keeping in mind who buys the furniture, BSM Media held the collection true to what moms want in home furnishings. Recently, Maria Bailey has been on an Online Media Tour for UNICEF engaging mom bloggers into helping UNICEF spread the word about this great program.

Every morning you can hear Maria Bailey as co-host of Good Day with Doug Stephan. The drive time radio show airs in 350 cities across the country with over 3.2 million listeners. If you can't find it on your dial, find it online at www.dougstephan.com. You can also hear Maria weekly on Mom Talk Radio, www.momtalkradio.com as she hosts the radio show called the "Best Radio for Moms" by American Baby, Parenting Magazine and USA Today. Celebrity moms Felicity Huffman, Liz Lange and Diane Ladd will appear on upcoming shows among nationally known parenting authors and experts. Finally, if TV is your thing, catch Maria on The Balancing Act on Lifetime TV.

What's Hot and What's Not in the World of Marketing to Moms
Connecting with moms is changing as fast as their children are growing. Every day mothers are using technology in new ways to find solutions, communicate with each other and discover new products. They are redefining work, family management and shopping. If you aren't up to speed with what's hot and what's not in Mom Marketing, let BSM Media introduce you to the new generation of Mothers.

• Online experts
• Fueling the "Stay-at-Home Mom vs. Working Mother" debate
• Speaking to moms in one common voice
• Television commercials
• Celebrity moms as spoke persons

• Targeting moms who are "sequencing"
• Online media tours
• Blogging and podcasts
• Momprenuerers
• Targeting DigiMoms^TM

Welcome to BSM Media's Newest Mom Professional
BSM Media continues to grow. We welcome Jennifer Arnold as the newest member of the BSM Media team. Jennifer brings years of experience in marketing, public relations and corporate communications to BSM Media. She is also a mother of three and knows firsthand the issues of today's moms.

Favorite food: Mexican, Pizza and Oreos
Education: BA Allegheny College - English and Communications
Maximum hours of sleep a night: I shoot for 6 (with lots of "mini-meetings" in between)
Past professional experience: Strategic Marketing and Business Development for ARAMARK, PR and event marketing for Coke, Nestle, and in the healthcare industry
On my iPod: NPR Shuffle, Barnes and Noble Meet the Writers, WSJ Small Business Report, Mom Talk Radio and a little Bear in the Big, Blue House!
Favorite vacation destination: Colorado
Favorite off-duty mom activity: Running off the pizza and Oreos and lobbying for a 25-hour day!!!

You can reach Jennifer at jarnold@bsmmedia.com