BSM Media - Marketing to Moms - Connecting companies with the Mom Market

Baby Product Company Leverages Mom Bloggers and Mom Influencers to Drive Sales

Recently, BSM Media worked with a leading retailer to spread the word about their quality baby products through new channels: across radio airwaves, streaming from Internet video, and over the word-of-mouth phenomenon known as the blogosphere. BSM Media's integration of cutting-edge mediums and hands-on relationships with influential moms across the country produced over 5 million impressions for the client.

A closer look at how the program came together:

BSM Media leveraged their own media properties to ensure maximum reach for the client.

Mom Talk Radio, hosted by BSM's CEO Maria Bailey, is distributed to over 700,000 listeners via radio, podcasts, and iTunes
- An episode featuring the client's baby products received over 1,300 unique downloads
5 client-specific segments were produced and filmed for NewBaby.com, the largest online video database for new and expectant mothers.
- NewBaby & BSM Media handled all the aspects of shooting, editing, and distributing the video
- The segments on NewBaby TV averaged approximately 200 views per video
- Videos were distributed online via Google, Yahoo, YouTube, AOL and MSN, to name a few.
- An email blast message featuring the client's product was sent to all NewBaby registered users
Text ads were placed in the bi-weekly BlueSuitMom newsletter, which is distributed to over 8,000 working mothers
- www.bluesuitmom.com, BSM Media's website dedicated to working mothers, averages 350,000 page views and 125,000 visitors per month.

BSM Media also leveraged one of their most powerful marketing tools on behalf of their client: relationships with influential mom bloggers and Internet personalities.

An online media tour was conducted to promote the client's products.
- Research shows that over 64% of all moms have read a blog recently. An increased number of mothers are now turning to blogs and podcasts for product recommendations and reviews.
- Moms are increasingly turning to other moms for advice and approval and placement within a Mom blog and/or podcast can drive sales.
- Blogs tend to reach influential people. Also, bloggers are often leaders in their communities, inspiring action among their friends or in associates.
BSM Media identified "top tier parenting blogs" in the United States and distributed product samples for the bloggers to try and review as well as a giveaway offer for their readers.
- A "top tier parenting blog" is a blog that has ~2,000 visitors per week and is respected as a leader in the field of parent blogging.

Some positive feedback from bloggers and blog readers:

"Company X sent over this adorable outfit for Olivia to try out and both she and I are so happy with it. It is well made and super cute- just what one would expect with the name Company X!"
"I've long been a fan of Company X products. The one thing I haven't bought much of is their children's clothing. A few weeks ago BSM Media sent me a Company X baby outfit to try out and review, I couldn't wait to get my hands on it. It came in the mail last week, and I was not disappointed. The high quality was evident from the get-go, and when I went to put it on Baby R I noticed all kinds of attention to detail."
"Company X is one of my new favorite things. I know it's been around for ages, but I've just realized what great quality everything is."
"I love how Company X has been marketing in the blogosphere lately. Their presence has really caused me to "stand up and take notice" of their products."

If you have a product that you want the Mom market to stand up and take notice of, BSM Media can help. Contact Maria Bailey at maria@bsmmedia.com.

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