BSM Media developed and produced the Chris Evert Children's Hospital Family Fun Festival, a one-day festival with games, activities and rides highlighting the services and programs of the hospital and future Ronald McDonald House.

The Team at BSM Media created themed areas to spotlight the various departments of the Children's Hospital such as The X-ray bone dig, where young children could dig in sand to find life-size bones and learn about there own bodis and Orthepedic casting call where healthy children could apply a real cast to their finger. In addition, they orchestrated a ground breaking ceremony with city officials, VIPs and the public to kick-off construction of the newest Ronald McDonald House. Every detail from tent rentals to street closings to food vendors were handled by the team at BSM Media.

Results

• The event attracted over 15,000 families to the hospital grounds
• More than 5,000 families toured the Children's Hospital
• Brand awareness increased by 18%
• Created a database of over 12,000 families for future marketing
• Generated over 2 million media impressions for groundbreaking event in local newspapers and television

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