A consumer product company recently hosted in-home Mom Maven mixers to introduce a new line of products. Not only did over 12,000 moms volunteer to host parties on behalf of the company but the mothers who qualified to become hostesses exceeded the anticipated sample distribution by 50%.

“How do we bring new life to an older brand with today’s Gen Y moms who grew up with us and now raising their own children?”

An entertainment client recently sponsored Dino-Mite Mom Parties with 500 preschool mothers. Each mom received a party kit filled with party activities, recipes for snacks, entertainment, samples, coupons and other sharable promotional items. The turn-key program resulted in over thousands of word of mouth mentions and hundreds of thousands of online blog impressions. In fact, 82% of moms told at least 15 other moms about the brand.

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