Case Studies: BSM Media to host 100,000th Mom Mixer in 2007
Mom Mavens. Mom Influencers. Moms with Clout. They all describe the moms most marketers want to recruit to evangelize about their products. What could be better than to have a Mom Maven fall in love with your brand? To have her so engaged in your product that she agrees to host an in-home party to share it with other mothers. In 2007, BSM Media, the original Marketing to Moms firm, will host its 100,000th mom mixer on behalf of their clients. Recruiting, screening and communicating are the keys to finding the right mother and empowering her with the right message.
“It’s important for marketers to realize that not every mom is an influencer in every category nor are they influencers all the time, “explains Maria Bailey, BSM Media founder and author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market.” “Mavens are not found in a database of moms.”
BSM Media utilizes their Mom Maven Matrix ™ to identify moms who demonstrate common characteristics of an influencer and lays it over specific category segmentation. To date, BSM Media has identified Mom Mavens for in-home mom mixers in the paint, entertainment, food and consumer product categories. To find out more about the BSM Media's Mom Maven Matrix ™ email
valika@bsmmedia.com.
Mom 3.0
Trillion Dollar Moms
Marketing to Moms