Case Studies: "Mom Talk Radio"

"Chris Evert Children's Hospital is in a market with six other children's hospitals and wanted a marketing initiative that would set them apart"

BSM Media developed and produced Mom Talk Radio, South Florida first radio show designed to education moms.

Mom Talk Radio was not only designed to increase brand awareness of the Chris Evert Children's Hospital but to create an emotional attachment between its mom listeners and hospital physicians.

Results

  • Featured over 75 hospital affiliated physicians a year on the show
  • Increased brand awareness by 25%
  • Increased pediatric emergency traffic by 3%
  • Developed an online database of 25,000 mothers
  • Delivered relevant content with CECH branding to 25,000 mothers monthly through an electronic Mom Talk Radio e-Newsletter
Today Mom Talk Radio can be heard across America. Hosted by BSM Media's own Maria Bailey it is the first nationally syndicated radio show designed for moms.

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Lori
Engineer. 34.
Married. Three Kids.
Spends $200 monthly on children's clothing.
Mom market research >
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