BSM Media - Marketing to Moms - Connecting companies with the Mom Market

Case Studies: Connecting with Mom Bloggers, Podcasters and Mom-webmasters

Connecting with moms through the women they trust. This is the power and importance in connecting with today’s mom bloggers, podcasters and webmasters. These women speak to millions of mothers a day and you want to be a part of their conversations.

BSM Media has relationships with thousands of moms who blog, Vlog, podcast and publish to moms every day. We can connect you and deliver your message to these women.

“Is it possible for a global brand to leverage local and regional relationships with mom bloggers?”

A major US brand recently leveraged BSM Media's relationships with mom bloggers in a regional campaign to drive traffic to a special event. The program resulted in over a half million online impressions, front page placement on several regional parenting sites and blog entries with photos on 90% of the blogger sites exposed to the online media tour.

“How can we get mom bloggers to try our product?”

One of America’s leading entertainment companies needed to get their new artist’s CD in the hands of moms who could share it with other moms. BSM Media not only distributed sample disks to mom bloggers but were able to conduct CD giveaways through blog contests and promotions. Over a million online impressions were realized through this campaign.

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