Case Studies: Connecting with Today's Mom

“Today’s mothers trust our brand but remember it as their grandmother’s favorite brand. We need to connect with younger moms.”

Realizing that today’s mom is online, BSM Media created an online destination for our client that not only integrated the brand relevant connect but leveraged new media like video content and blogging. The results was an old brand delivering their message to Gen Y and Gen X moms using the technology that is most familiar with their generation.

> Read More Case Studies






Lori
Engineer. 34.
Married. Three Kids.
Spends $200 monthly on children's clothing.
Mom market research >
In the News
• Why are toys selling out? Might be mommy blog buzz
• Maria Bailey: She Put Moms on the Map!
• Supermoms Share How They Do It All
• Mother’s Day: Mompreneurs Shine & Big Business Takes Note
• A New Generation of Mothers Is Coming
• Hot Business Trends for Moms
• Teen Clothing Brands Set Sights Lower
• The Recession Will Be Over When Moms Say It's Over
• Zhu Zhu Pets maker, Cepia takes Twitter parties across the pond
• BSM Media Named Finalist for PR News Platinum Award in Social Media for Zhu Zhu Pets Campaign
• The Mom Effect
• Prepackaged Kids' Lunches Get Healthier
• Zhu Zhu's Transatlantic Party
• When Virtual Playgrounds Collide with the Mom Next Door, Marketers Win
• Pitching to Mommy Bloggers
• Beyond the Mommy Blogger
• Answers Moms Need to Know
• Tech Tools Helping Moms Stay Sane
• Crackdown Looming for Mom Blogs?
• Mobilizing Moms with Social Media


Books by Maria Bailey
Mom 3.0
• Overview
• Read Excerpt
• Buy now

Trillion Dollar Moms
• Reviews
• Read Excerpt
• Buy now

Marketing to Moms
• Reviews
• Buy now
© 2012 Marketing to Moms is a divison of BSM Media, Inc.