Case Studies: Connecting with Today's Mom

“Today’s mothers trust our brand but remember it as their grandmother’s favorite brand. We need to connect with younger moms.”

Realizing that today’s mom is online, BSM Media created an online destination for our client that not only integrated the brand relevant connect but leveraged new media like video content and blogging. The results was an old brand delivering their message to Gen Y and Gen X moms using the technology that is most familiar with their generation.

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Lori
Engineer. 34.
Married. Three Kids.
Spends $200 monthly on children's clothing.
Mom market research >
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