The Mom Market
In order to best appreciate the awesome power of mothers as consumers, simply visit a popular park in your town. Within minutes of sitting next to a sandbox you’ll hear mothers compare health coverage, gather input on baby foods, critique the hottest family vacation destinations, and utter their two cents on the latest political race. Their toddlers (adorned in Oshkosh overalls, Old Navy t-shirts, or Disney-licensed clothing) play nearby. Lined along the sidewalk is an assortment of Prego strollers and Little Tikes riding toys. It is all a brilliant example of the spending power of mothers.From the diapers on their babies to the chicken they serve for dinner to the minivans that line the parking lot, moms spend money and, thankfully for consumer marketers, moms love to talk about where they spend it. In no other segment of consumers is word of mouth more powerful. Mothers love to talk, compare, and share. If you’ve won the admiration of a mother, you can be assured she’ll spread the word. The right combination of print, electronic and online marketing enhanced with a strong public relations effort can mean millions to your bottomline.
In order to capture a portion of the trillions of dollars spent by mothers, it's time to arm your company with the right knowlege and talent.
Get started with:
Mom 3.0
Trillion Dollar Moms
Marketing to Moms