Virtual and Offline Focus Groups

Not only do we have mom influencers ready to review and create a buzz about your brand or product when it’s ready to launch in retail, but we have a team of vocal women who can help get you the “mom seal of approval” from step one of your product development process. BSM Media can help you organize and execute focus groups where eager moms chime in with their thoughts on your product concepts and prototypes.

Focus Groups
BSM Media can assemble a panel of articulate mothers, ready to share their insights with your brand. We have the ability to target the panel demographically based on your needs. We’re experienced at focus group moderating and can expertly facilitate the group to uncover the panelist’s unbiased opinions. When you plan a focus group with BSM Media, we can take care of every detail, from the group location to recruiting and communication with attendees.

Virtual Development Lab
More cost-effective and far-reaching than a traditional focus group, these moms will work with your product developers and insight teams to create products moms will not just love, but actually purchase. Recent successful product labs resulted in deeper brand relationships and sense of ownership and accomplishment among participating moms.

Virtual and Offline Focus Group Highlights:

• Live dialogue with real moms
• Ability to garner first-hand product information
• Ability to segment participants demographically

Contact: Amy Sobel at asobel@bsmmedia.com

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