Mom Mixer House Parties

BSM Media has been coordinating in-home parties with Moms across the world for more than a decade. By offering Mom a unique opportunity to bring your product to life inside her home, you leverage Mom’s love of socializing and sharing. In-home mixers are the perfection combination of viral marketing and mom influencers and can be conducted in 1 to well over 100 markets.

BSM Media has recruited over 100,000 Mom Mavens over the last year to host in-home parties with their peers on behalf of clients. Each mom is recruited and screened against the BSM Media's Mom Maven Matrix™ to assure that she is a true influencer and then screened against criteria developed with our client. The result is the RIGHT mom to deliver your brand's message.

Many Mom Mavens are bloggers, vloggers or podcasters which means double the exposure for your brand! Every Mom Maven hostess invites her peers to enjoy an in-home* themed party designed around your product or brand messaging. Best of all, BSM Media will leverage personal relationships with Mom Mavens to produce these parties at a fraction of a cost of other companies.

Program Highlights

• Ability to customize party theme to your brand message
• Ability to expand parties to include local playgroups and mom organizations
• Ability to distribute samples, coupons and promotional items in an intimate manner to your target market

*Parties can also be held in a retail or offsite location, if applicable.

Contact: Amy Sobel at ashiman@bsmmedia.com Examples of In-Home Party Programs: Disney In-Home Celebrations

• In order to build awareness of Walt Disney World’s “What Will You Celebrate” campaign, BSM Media coordinated over 850 In-Home Celebrations

Results

• Estimated 18,000 moms and kids engaged in WDW In-Home Celebrations
• 62% had 3 or more guest planning to visit WDW this year

Summer Smiles Mixers

• With a goal of increasing usage of the client’s digital photography kiosk, BSM Media set out to engage moms and kids with in-home parties. BSM developed a summer craft kit revolving around the brand’s products and recruited mom influencers to host Summer Smiles Socials.

Results:

• Over 1,200 moms were reached directly via Summer Smiles Socials
• Word-of-mouth viral activity from these moms is estimated at almost 7,000 moms in this market. * (80% of moms told at least 20 other moms about the product)
• 100% of Moms surveyed said the socials were fun and enjoyable

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