Multicultural Moms and More

Are trying to reach Multicultural Moms? BSM Media has partnered with several Multicultural social media outlets to field the largest block of research on Social Media and Multicultural Moms. Check out this insightful data here (link on site). BSM Media hosted the first ever Virtual Multicultural Mommy Monologues with top African American social media mom influencers and work with brands such as Disney to connect with multicultural moms.

BSM Media offers a variety of integrated mom marketing programs that can be customized to target mainstream and multicultural moms.

• Online Social Media Tour
  • Going beyond just bloggers, BSM Media coordinates promotions, reviews and contests with top mom bloggers, vloggers, podcasters and Tweeples
  • All programs include quantified measurement of reach, word of mom, intent to purchase, redemption rates and level of audience engagement
• Mom Influencer Mixers
  • Allows mom influencer to social with your brand and/or product
  • Increases level of engagement between mom bloggers, vloggers, podcasters and community leaders and the brand
  • Program can be paired with traditional media events or held independently
• Twitter Tours
  • Engages moms in a second level of social media.
  • Supports other marketing initiatives and maximizes reach
  • Also include organized promotions, online events and measurement reports
• Podcasts and Radio
  • This program is the best of two worlds, combining the reach of America's #7 top morning show (90% female audience) with online mom podcasts and social media
  • Program options include video distribution, hosting on-air product discussions, brand spokespersons as guests and traffic drivers via blogs, tweets and email
  • May also incorporate product sampling, reviews and giveaways
• Mom Video
  • Twice as many moms view online videos than moms who read blogs
  • Mom Vlogger programs offer a visual review of product, exciting contests or video comments/engagement with moms
  • Completed mom videos are distributed via Newbaby.com, Momtv.com, Youtube.com as well as via widgets on mom blogs and websites
• In-Home Parties
  • Delivers the most powerful message to moms because it's delivered by a peer in her own home
  • Host moms receive everything they need to throw a social event in their home with your product; samples, information and coupons
  • Each party kit also contains themed recipe ideas, activities and games

Contact: Valika Shivcharran at valika@bsmmedia.com