Product Sampling - Nesquik Product Launch

• In order to help Nestle introduce a new shelf-stable milk, BSM Media recruited 500 mom mavens across 6 western test markets
• Engaged Mom Mavens with product samples, coupons and promotional materials to distribute to peers in local markets

• 82% of participating moms reported distributing 100% of coupons to family and friends
• 89.5% of moms stated that they would purchase the product in the future
• Success of program led to national roll-out of product

Contact: Amy Sobel at ashiman@bsmmedia.com

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