Product Sampling

Do you have a product that you want to create awareness for among influential moms? BSM Media can not only help get your products into the hands of these moms, but get their mouths talking as well. Whether your target market is health conscious moms of toddlers or the money-saving mom in the grocery store, we can connect your brand with the ultimate consumers.

Reaching Moms Online and Offline:

Social Media Tour with Mom Bloggers, Vloggers, Podcasters and Publishers
Developing relations with the hundreds of mom social media influencers can be time consuming and overwhelming. BSM Media maintains relationships with thousands of mom bloggers, podcasters and online mom publishers. These women respect the work of BSM Media and know that information, product samples and interviews we send them have been carefully screened for relevance to their audiences. We can help you turn your brand message into a strong word of mouth campaign online with moms.

Instead of focusing solely on the blogosophere, BSM Media introduces your brand to the whole spectrum of moms in social media*, including the next preferred medium among many moms- vlogs. Social Media Tours with BSM Media combine the influence of blogs, vlogs, podcasts and social networks to produce results, online impressions and strong word of mouth buzz among these moms and their audiences.

Mom Maven Sampling Program
Even though blogging is creating quite a buzz in the marketing world, there are still a large number of mothers who don’t participate in social media activities. In order to avoid missing interactions with two-thirds of the Mom population, BSM Media recommends interactions with offline Mom Mavens as well. Mom Mavens are those Moms on the playground that other Moms turn to for advice, product reviews and recommendations.BSM Media has worked with over 100,000 Mom Mavens in the last year and each mom is recruited and screened against the BSM Media's Mom Maven Matrix^TM to assure that she is a true influencer. The result is the RIGHT mom to deliver your brand's message and distribute your product to her peers.

Examples of Successful Product Sampling Programs:

• Cookies by Design Online Tour
• Welch's AquaJuice Social Media Tour
• Nesquik Product Launch

Product Sampling Program Highlights

• Ability to sample product, offer discounts and supply content prizes
• Ability to obtain credibility among moms via a trusted mom influencer, either online or offline
• Ability to scale program to meet geographical needs
• Offers a high ROI

*Scope of program can be modified based on budget and online tours that are exclusive to either bloggers or vloggers are available.

Contact: Amy Sobel at ashiman@bsmmedia.com

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