Activating Millennial Engagement Through Genuine Interactions


BSM Media came up with a creative surprise and delight campaign for At Home stores with the goal of building awareness and buzz for the brand among college students. We sent #CollegeBound personalized congratulatory boxes to the Millennials’ homes filled with accessories from the home décor superstore that could be used in their college dorms. The 55+ congratulatory mailers generated hundreds of thousands of impressions on social media, truly expanding college student awareness for At Home stores.


  • 55+ #CollegeBound congratulatory boxes generated over 66 social media posts
  • Over 780,000 total potential impressions were produced as a result of the campaign
  • Blog posts generated over 500,000 blog impressions and a total of over 1.1 million total impressions