Engaging Moms to Host Zoom Parties

Influencer Marketing

Just Dance partnered with BSM Media to promote the new Just Dance 2020 during the peak of Black Friday & holiday shopping season. To do so, we collaborated with 39 Mom Social Influencers & Bloggers to host Zoom Dance parties to showcase how fun & interactive the game with virtual friends and through high-quality social & blog content. Overall, BSM Media exceeded the benchmarks established for this campaign and Just Dance was able to host interactive parties during a pandemic.

Results

• 3.6M+ impressions across target demographic
• 20% increase over the industry benchmark for Engagement Rate
• 200+ engaging content for the brand to repurpose
• 100% of influencers said they would recommend the product to friends & family