Launch New Toy Line with Social Spotters

Social Spotters

Skyrocket partnered with BSM Media to support & promote the launch of their new product, Blume Baby Pops, by utilizing our signature Social Spotters campaign. This drove 40+ moms into store across the country, featuring where to find & purchase the new product. We also collaborated with moms who worked on previous Blume Dolls campaigns to continue to share their relationship with the brand & to drive authenticity & brand advocacy.

RESULTS

  • 1M+ impressions across target demographic
  • 160% increase over the industry benchmark for Engagement Rate
  • 40% increase over our historic Engagement Rate for the brand
  • 240+ engaging content for the brand to repurpose
  • 100% of influencers said they would recommend Blume Baby Pops to friends & family