Spreading Optimissm Among Mom Influencers
Leading fruit brand partnered with BSM Media to execute #SilverLiningSelfies – an initiative aimed at spreading optimism & hope during these unprecedented times by having moms write the Silver Lining of staying at home on a Dole Banana. The moms then held the banana up like a smile and shared their selfie across social media. The campaign culminated on April 15th – #NationalBananaDay and was recognized by PR Week for its viral and creative outcome on social media.
- 1.2M+ impressions across target demographic
- 240% increase over the industry benchmark for Engagement Rate
- 200+ engaging content for the brand to repurpose
- Over 1,300 participants in Mom Select Facebook Live to build excitement
- 35,000 video views across Instagram, Stories & TikTok
- Campaign picked up by PRWeek