Discover BSM Media: Pioneers in Marketing to Moms

We Wrote the Book on Marketing to Mom…Literally!

Maria Bailey is an award-winning author whose books have been published around the world in a dozen languages. She is the author of seven books, including her newest book, Millennial Moms: 202 Facts Marketers Need To Know To Build Brands and Drive Sales (Wyatt-MacKenzie 2015), Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice (Wyatt-MacKenzie, 2011), Mom 3.0: Marketing WITH Today’s Mothers by Leveraging New Media & Technology (Wyatt-MacKenzie, 2008), Trillion Dollar Moms: Marketing to a New Generation of Mothers (Prima, 2005) and The Women’s Home-Based Business Book of Answers (Prima, 2001).

In addition to her own B2B and consumer books, Maria has contributed to dozens of business and parenting books on topics ranging from marketing to adoption. She is also a regular contributor to several trade publications, including MediaPost’s Engage:Moms and Maternity360.

Ever since her first book was published, Maria has shined the spotlight on the spending power of moms – to the tune of $2.1 trillion annually, a number that has become the standard in the industry. She consistently predicts trends among moms and the latest technology and platforms that moms are using to spread the word about products and services. With her finger of the pulse of mothers, Maria continues to offer engaging insights in the world of these powerful influencers.

Maria Bailey with Mom 3.0 Book

Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales

How are Millennial Moms – the largest cohort in U.S. history – different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, internationally known marketing expert.
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Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice

Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice

Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms- influential mothers who help spread the word about products and services, build brands and boast sales. Learn how to identify and engage this powerful group of consumers.
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Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology

Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology

Meet Mom 3.0: She is a powerful consumer who not only purchases products, but influences the decision making process of her peers through the use of new media, technology and content that is relevant, intuitive and delivers her and her peers ecosystems of solutions. Marketers must market with today’s $2.1 trillion Mom Market to capture her spenging. Learn how to engage Mom Influencers using blogs, vlogs, podcasts, mobile devices and more to grow sales, build brand loyalty and generate buzz.
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The Ultimate Mom: Uplifting Stories, Endearing Photos, and the Best Experts’ Tips on the Toughest Job You’ll Ever Love

The Ultimate Mom: Uplifting Stories, Endearing Photos, and the Best Experts’ Tips on the Toughest Job You’ll Ever Love

Just as no two women are the same, the experience of being a mom is different for each of us. In The Ultimate Mom, you’ll follow the journeys of mothers through a diverse collection of stories about this rewarding and challenging job. While some stories are humorous, some are inspirational, and others are poignant, all are filled with the passion, devotion, and dedication every mother feels toward her child.
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Trillion-Dollar Moms: Marketing to a New Generation of Mothers

Trillion-Dollar Moms: Marketing to a New Generation of Mothers

Recent statistics show that mothers control 80 percent of all household spending- a portion that represents $1.7 trillion in potential sales for marketers. That network of spending extends even further when you consider that moms are faced with buying decisions- from purchases at the office to healthcare selections for aging parents- in nearly every aspect of their lives. In Trillion-Dollar Moms, Baily and Ulman explain how recent generational shifs have impacted the buying behaviors of today’s mothers and moms-to-be.
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Marketing to Moms: Getting Your Share of the Trillion-Dollar Market

Marketing to Moms: Getting Your Share of the Trillion-Dollar Market

Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you’ll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms spend most of the family’s money, and, thankfully for consumer marketers, moms love to talk about where they spend it. You’ve heard of word of mouth. This is word of mom, the most powerful marketing tool in existence. So how can you and your company get a bigger piece of the trillion-dollar mom market? Author Maria T. Bailey discusses the tools you need to reach the mom market and gain market share for your company. Drawing on 30 extensive interviews with high-level marketing professionals and the responses of more than 500 consumer moms, you’ll uncover the secrets to successfully conveying your message to this economically powerful group.
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The Women’s Home-Based Business Book of Answers

The Women’s Home-Based Business Book of Answers

You start a home-based business for freedom, to satisfy financial expectations, and to meet personal lifestyle goals. When you succeed, it is exhilarating and liberating. But the road to the top is as challenging as it is exciting. You need answers before you have questions. So how can you develop what it takes to nurture your dream and turn it into a vibrant enterprise? Inside, author and successful entrepreneur Maria Bailey—along with over 40 dynamic, knowledgeable, and successful home-based businesswomen—shows you how. Diverse in their backgrounds and representing a variety of industries, annual sales levels, and business philosophies, they’ll provide you with the tips and tools you need as well as essential answers to the toughest questions.
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Marketing to Millennial Moms in a Post-Pandemic World: 220 Facts Marketers Need to Know to Build Brands and Drive Sales

Marketing to Millennial Moms in a Post-Pandemic World: 220 Facts Marketers Need to Know to Build Brands and Drive Sales

How are Millennial Moms - the largest cohort in U.S. history - different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, internationally known marketing expert.
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Our Approach

No, you first. When it comes to our clients, we listen first. Nobody knows your business better than you and with this in mind, we actively listen- then ask and strategize. We want to learn what your goals are before we start overlaying our expertise to your brand or product. Then we work backwards. Yes, that’s right, backwards. We build marketing programs based on what we know will work and then maximize our resources to fit your budget. How do we know our plan will work?  Because we’ve been focused solely on moms and their families for almost 2 decades.

A lot goes into our customized marketing programs- expertise in the mom market, the latest consumer trends and fresh market research. Once we gather all of this, we challenge ourselves to exceed anything we’ve ever done before by creating an innovative and customized marketing plan that over-delivers on your goals.

Let’s face it. Size matters and our size contributes to your success. It assures a personalized experience, allows us to be nimble and eliminates the waste of multilayered management fees.

We listen.

We are creative.

We have fun.

We think about what’s best for the client.

We build the program based off consumer behaviors and what we know will work.

We build turn-key programs.

We love to challenge ourselves to do something new.

The Right Moms for Your Products - Marketing to Moms - BSM Media

Our Strategy on Success

The industry likes to talk about disruption. We don’t. We stand behind a classic approach to marketing, one of insertion. We believe disruption is associated with your product or service but when it comes to marketing, insertion is key. We insert brands into consumer behaviors that we know already exist. Everyone knows it’s harder to change a behavior so, instead, we leverage existing behaviors to create a natural, authentic and organic connection.

We don’t change behaviors. We identify existing consumer behaviors and trends that make sense to align brands with. Every move is selective and strategic; you won’t have to worry about wasting your time or budget on knee-jerk reactions or on shifting ideas to follow trends. We’ll get you there without the run around.

What Makes Us Different

  • We Know Moms
    We know what motivates, inspires and engages them.
  • Documented Knowledge
    No one is more published on the subject of marketing to moms than our fearless leader, Maria Bailey. From the United States to Korea and countries in between, her books adorn the shelves of learning institutions and the night stands of business leaders across the globe. However, our expertise doesn’t stop there- our team has executed over 1,000 marketing to mom programs for more than 500 Fortune 100 brands.
  • Our Relationships
    We don’t just know moms, we are moms. We know the 3am wake-up calls, the mad-dash morning runs to school, the “I need this new piece of equipment for practice”- we’ve been there and we know the brands and products that will make mom’s life easier. We know their families, their lifestyles and their motivations. We personally know influencers, trend setters and next generation leaders. As a leader in the market for so many years, we’ve built longstanding relationships with the brands, organizations, events and media that are impacting moms.
  • Great Customer Service
    Now there’s a phrase not typically associated with marketing agencies! BSM Media takes pride in being nimble, flexible and available to our clients when they need us. With you every step of the way, the BSM team communicates with you throughout the entire process.
  • Adding Fun to Your Work
    We take our work seriously but if we didn’t sprinkle in some fun, we wouldn’t find the success we’ve always had with our campaigns. 
  • Maximizing Budgets
    Our extensive experience and deep relationships allow you to avoid costly mistakes or utilize resources to test concepts, recruit moms or find the right partners for your project.
  • Setting the Bar High
    We boast a legacy of internationally recognized and award winning programs such as, Disney Social Media Moms Celebration, Huggies Mom-Inspired Programs, Zhu Zhu Pets, National College Move-In Week and Beaches Resorts Social Media on the Sand. The list goes on and on. We challenge ourselves to create marketing programs that raise the bar in forming long lasting relationships with Moms.
If you are ready to produce tangible results,
it’s time to connect with BSM Media.