6 Things to Know Now about Marketing to Moms for Back to School
Although the Class of 2023 are just walking across the stage and younger students are still turning in homework, it’s never too early to plan your Back-to-School marketing. In fact, most seasoned marketers know that Moms are already thinking…
The Secrets to Going Viral with Mom Content
While you can never plan for content to go viral, you can set yourself and your brand up for it to be more likely to happen. Millions of Mom Content Creators upload videos, blogs and clips to social media touting…
How ChatGPT Could Change the Toy Industry
In less than 4 months, OpenAI’s ChatGPT has created a stir among teachers, business owners and tech enthusiasts. In the simplest form, ChatGPT is a chatbot that uses artificial intelligence (AI) and natural language processing (NLP) to understand customer questions…
5 Practical and Effective Ways to Marketing to Moms During a Recession
Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new strategy only after…
Connecting with Mom Consumers in 2022
It’s a new year and with it brings the need for new marketing tactics to keep pace with shift in media consumption and shopping behaviors of today’s Gen Z and Millennial Moms. In 25 years of studying marketing and mom…
The Magic of Digital Gift Guides as a Marketing Tactic for Selling to Moms
As we move into the holiday selling season, brands are planning their marketing tactics. No doubt that the goal is to create a buzz around products. The more buyers see and hear about your product, the more they believe it…
7 Overlooked Ways to Work with Influencers
“I need influencers to post about my product.” I hear this statement more than a dozen times a week. With thousands of brands engaging with millions of social media influencers, the strategy of working with influencers needs to be much…