Recently, The New York Times turned its attention to women without children and marketing to this group. If you missed the article on July 10, you can read it here. I was fortunate enough to be a part of Alina…
A 2015 market research industry paper reports a 52% increase in online communities, a tool that smart marketers will leverage when engaging with moms. Traditional research tools that my team uses every day, such as focus groups and surveys, have…
In 2015, over $20 billion was spent on cards, flowers, jewelry and other gifts according to the National Retail Federation. But what do moms really want and how can marketers reach them for a new holiday I’m calling the “un-Mother’s…
Here comes Peter Cottontail, hopping down the bunny trail with billions of dollars in his basket. In a survey report released this week by the National Retail Federation (NRF), an Easter 2016 spending estimate of $17.3 billion will be the…
How do kids get moms to buy new toys and apps? What advice do kids have for toy and game developers? Find out in this clip from Maria Bailey’s research presentation at Digital Kids Conference/Toy Fair ’16.
Maria Bailey reveals recent research on moms, kids and apps at the Digital Kids Conference at Toy Fair ’16. How many apps are on her phone and how much will she pay?
Maria Bailey reveals research on what moms and kids think of smart, connected toys. From favorite toys and games to trends and why they buy. From Digital Kids Conference at Toy Fair ’16.
Maria Bailey shares two quick tips about these powerful consumer groups. From the Digital Kids Conference presentation at Toy Fair ’16.
Today, a new study released at the Digital Kids Conference (co-located with Toy Fair) reveals parents are willing to spend big money for smart connected toys. In a survey by BSM Media and Digital Kids Media, 65% of parents say…
As 2015 winds down and the New Year is almost here, it’s time to dust off my crystal ball and offer my predictions on marketing to moms in 2016. Here are a few top-level thoughts for what’s new, what’s hot,…
- 7 Little Known Ways to Market Toys Outside of the Holiday Season
- 4 Last-Minute Tips to Increase Your Mother’s Day Sales
- 6 Little Known Ways to Market Toys During a Pandemic Outside of the Holiday Season
- 3 Ways Brands Can Use Clubhouse to Connect with Mom Consumers
- Party like Its 2021 and Cash In on New Opportunities with Moms
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