BSM Media created a strategic Influencer program, where we worked with 10 TikTok Content Creators to drive positive brand association between dads and Entenmann’s Donuts during Father’s Day.
Our TikTok Creators developed creative & funny videos that seamlessly delivered the message to a brand new audience for the brand on TikTok.
- BSM Media TikTok Creators and influencers produced an average engagement rate that was more than triple the national average.
- BSM Media generated a conversation of over 150k+ engagements.
- Social impressions exceeded the client KPI and industry average.
- Multiple videos went “viral”, with one reaching over 1.3M Views.