Marketing to Pet Parents

Pet Parent Marketing

BSM Media created an impactful Influencer program engaging 11 pet owners to drive awareness and participation for Niagara water’s Happy Howlidays initiative. The philanthropic program focused on giving back to local animal shelters in need and utilized influencers to spread the word.  

Our Creators developed creative & authentic feel-good holiday pet content that seamlessly delivered the message to a specific audience for the brand on numerous Social Media channels.  The campaign was geo-targetted to four key markets.


  • BSM Media influencers produced an average engagement rate that was 9 times more than the industry average.
  • BSM Media generated a conversation of over 175k+ engagements. 
  • Social impressions exceeded the client KPI by more than 22%.