Just Dance partnered with BSM Media to promote the new Just Dance 2020 during the peak of Black Friday & holiday shopping season. To do so, we collaborated with 39 Mom Social Influencers & Bloggers to host Zoom Dance parties to showcase how fun & interactive the game with virtual friends and through high-quality social…
A popular baby food brand wanted to create awareness for a new product line. They partnered with BSM Media to create an integrated marketing campaign that included events, social media across Instagram and Facebook and blog content. Results The campaign resulted in over 15 million online impressions, over 850 pieces of consumer generated content and…
BSM Media teamed up with the American classic wagon company, Radio Flyer, to promote their 3-in-1 Tailgater Wagon™ with Canopy. Campaign goals included increasing social media coverage and brand awareness of Radio Flyer at select Walmart locations in order to distribute brand messaging to convey the availability of the product at Walmart and to drive sales of the product at Walmart. The Radio Flyer brand indicated…
BSM Media bridges the gap between traditional media and social media through leveraging relationships with brands. In a recent Chick-fil-A Mom Panel initiative, BSM Media was able to connect the members of their ambassador panel, currently in its 5th year, with nationwide family-friendly show, Small Town Big Deal. The video serves as a thank you…
BSM Media partnered with ZURU to promote Mayka Toy Block tape during the Easter shopping season. BSM Media engaged with influencers to create themed videos featuring Mayka products leading up to Easter. Videos were shared on blog posts and on influencers’ social media channels, including: Instagram, Pinterest, and Facebook. The videos were shared on both…
At BSM Media, we have been studying most teens since they were born. As the expert in Moms, our immersion in the Mom Market gave our team a front row seat to the evolution of the Gen Z generation. Utilizing our resources in our extensive Mom network, we have the ability to tap into the…
BSM Media created and manages a new website for HP where families can create and be inspired with their HP products. We specifically designed and created this stimulating new content for HP that continues to build lasting relationships with the brand and the DIY community 2 years later. We administer several groups with Moms surrounding…
We teamed up with Qixels for one of our favorite project types, a surprise and delight event. BSM Media mailed boxes of Qixels to social media influencers and their families after identifying top social media influencers in the product age range. Through surprise and delight projects, we are able to spark genuine joy and memories,…
Cepia, a top toy brand, partnered with BSM Media to introduce its latest product line, The Amazing Zhus Magician Pets, exclusively available at a big box retailer, in time for the holiday season. BSM Media created an integrated plan to drive in-store and e-commerce traffic, as well as create a call-to-action for pre-orders. The campaign…
We teamed up with Morton Salt to celebrate the Morton Salt Girl’s 100th birthday and promote the brand to Moms across the nation. We corralled our select group of mom influencers to host 100 MommyParties over 100 days in 100 cities. The celebration also included creative Pinterest and Facebook contests, which stimulated Mom consumers beyond…
