Retail Sale Awareness with Collegiate Millennials, DIY Influencers, and Photo Enthusiasts

Social Media

HP tasked BSM Media with creating awareness for a week-long BOGO 50% off sale for HP Ink at Staples, Best Buy, and Office Depot. BSM Media engaged digital influencers and their families to share sale information on their social media channels the week of the sale.


  • 900 shares on Instagram and Twitter by only 65 influencers
  • 2+ million total campaign impressions
  • 37% of Social Spotters reported purchasing HP Ink while at retail locations
  • 85% of influencers still engaged with HP