BSM Media teamed up with the American classic wagon company, Radio Flyer, to promote their 3-in-1 Tailgater Wagon with Canopy. Campaign goals included increasing social media coverage and brand awareness of Radio Flyer at select Walmart locations in order to distribute brand messaging to convey the availability of the product at Walmart and to drive sales of the product at Walmart. The Radio Flyer brand indicated a list of 20 Walmart locations to target.  BSM Media activated influencers to publish two rounds of social posts: the first photos were posted from inside of the store to boost retail awareness and drive traffic to Walmart locations to purchase the product, and the second photos displayed their families using the product in an outdoor setting to generate awareness and desire for the product. BSM Media exceeded overall anticipated campaign impressions by more than 350% and generated beautifully curated content with the 3-in-1 Tailgater Wagon that Radio Flyer has the ability to use in advertising and social media.

Results

• Campaign generated over 1.4 Million impressions
• 150 social shares on Instagram, Facebook, and Twitter.
• Engagement rate was 5% (more than 2% above industry average)
• Influencers provided the brand with important feedback regarding product packaging, price, and retail placement

• 2+ million total potential campaign impressions

We teamed up with Qixels for one of our favorite project types, a surprise and delight event. BSM Media mailed boxes of Qixels to social media influencers and their families after identifying top social media influencers in the product age range. Through surprise and delight projects, we are able to spark genuine joy and memories, igniting lasting relationships with brands and products.  In this project with Qixels, we were able to partake in marketing to the whole family by sending beautifully wrapped personalized packages with Qixel products to Social Media Influencers’ homes.  Through family marketing, we engaged not only the Social Media moms, but also their Gen Z kids who have a social presence.  Through the anticipated arrival of the surprise and delight box and the actual unboxing by influencers and their children, over 129,000 total social media impressions were generated for the Qixels brand.

Results

• 16 out of 20 recipients shared their experience with Qixels
• Just 20 recipients generated over 129,000 total impressions on social media
• Moms posted that BSM Media was able to make their day, associating the brand with positive moments with their families

Cepia, a top toy brand, partnered with BSM Media to introduce its latest product line, The Amazing Zhus Magician Pets, exclusively available at a big box retailer, in time for the holiday season. BSM Media created an integrated plan to drive in-store and e-commerce traffic, as well as create a call-to-action for pre-orders. The campaign included leveraging influential tweens to promote the product over social media, seeding product in classrooms and through local events, surprise and delight marketing, and integration into regional TV segments. Demand for the toys was so high that it was selling out of stores prior to Halloween and buzz continued throughout the holiday season, earning the product line a spot on many Hot Holiday Toy lists.

Results

• Over 19.5 million online impressions
• Recruitment of 50 tween Ambassadors who shared product and branded giveaways with friends and posted photos and videos over Instagram, YouTube, Facebook, and Twitter
• 9 regional media segments featuring the toy line, hosted by mom influencers and reaching more than 4 million viewers
• 75+ blog posts reaching more than 800,000 readers
• 25+ video reviews, generating more than 300,000 views
• 500+ mentions on social media channels such as Instagram, Pinterest, Facebook, and Twitter
• More than 8,000 tweets with the brand’s hashtag reaching over 3 million consumers