BSM Media teamed up with the American classic wagon company, Radio Flyer, to promote their 3-in-1 Tailgater Wagon with Canopy. Campaign goals included increasing social media coverage and brand awareness of Radio Flyer at select Walmart locations in order to distribute brand messaging to convey the availability of the product at Walmart and to drive sales of the product at Walmart. The Radio Flyer brand indicated a list of 20 Walmart locations to target.  BSM Media activated influencers to publish two rounds of social posts: the first photos were posted from inside of the store to boost retail awareness and drive traffic to Walmart locations to purchase the product, and the second photos displayed their families using the product in an outdoor setting to generate awareness and desire for the product. BSM Media exceeded overall anticipated campaign impressions by more than 350% and generated beautifully curated content with the 3-in-1 Tailgater Wagon that Radio Flyer has the ability to use in advertising and social media.

Results

• Campaign generated over 1.4 Million impressions
• 150 social shares on Instagram, Facebook, and Twitter.
• Engagement rate was 5% (more than 2% above industry average)
• Influencers provided the brand with important feedback regarding product packaging, price, and retail placement

• 2+ million total potential campaign impressions

At Home Stores declared August 14-21^st National College Move-In Week in an attempt to capitalize on the 200+ colleges and universities welcoming students back to campus. BSM Media highlighted the week through social media engagement with colleges, co-eds and moms of college students as well as a cross-country road trip taking our CEO, Maria Bailey, to 7 different campuses and 6 At Home Stores.  At each store, At Home hosted local influencers, bloggers, and media who received a tour of the store and explanation of the new 2016 Campus Collection.  All social media was tracked via #CollegeMoveIn and #AtHomeStores.  The 2401 mile road trip concluded at the University of Central Florida At Home Store, where a street team from BSM Media handed out branded bottles of water to families moving into dorms, hosted an in-store influencer event, product giveaways, free gifts to students visiting the At Home Store and encouraged kids to use the UCF-AT HOME Snapchat filter.

Results

• $19,077 total revenue generated
• Over 1,500 uses of the SnapChat filter
• Social media posts and ad placements resulted in over 37.2 million total potential impressions

HP tasked BSM Media with creating awareness for a week-long BOGO 50% off sale for HP Ink at Staples, Best Buy, and Office Depot. BSM Media engaged digital influencers and their families to share sale information on their social media channels the week of the sale.

Results

• 900 shares on Instagram and Twitter by only 65 influencers
• 2+ million total campaign impressions
• 37% of Social Spotters reported purchasing HP Ink while at retail locations
• 85% of influencers still engaged with HP

When Children’s Claritin, a popular children’s allergy medicine brand, wanted to provide support to moms of allergy sufferers, BSM Media created an interactive platform via a private Facebook group where moms shared suggestions, stories and tips related to managing their children’s allergies. Members are provided with a tool kit from the brand, which includes product samples and branded items to share with their offline friends and peers. Group members are also invited to participate in online and offline events that align with key allergy seasons. In the first quarter of our program with Children’s Claritin.

Results

• More than 100+ postings per month in the private Facebook group
• 650,000+ online impressions from Facebook and blog posts
• 70% say they talk to other parents about allergies at least once a week since joining the brand’s Mom Crew
• 72% say they are more loyal to the brand from having been a part of the Mom Crew
• 85% have purchased the brand’s product since being a part of the Crew

BSM Media supported an agency campaign to drive Black Friday and Cyber Monday sales on Overstock.com. Our approach was to engage Millennial fashionistas and frugalistas to share images, descriptions, and links of products on sale through influencer content creation, a social media link sharing contest, and an #OverstockDeals Twitter Party held on Cyber Monday.

Results

• 40+ blog posts
• 2,600+ social media shares
• 2,500+ Overstock.com product clicks
• 2+ million total potential campaign impressions