BSM Media founder and CEO, Maria Bailey is an award-winning author, radio talk show host, nationally known speaker and the foremost marketing authority on marketing to moms. Her book, Marketing to Moms: Getting Your Piece of the Trillion Dollar Market, was the first to examine the buying power of mothers and the most effective marketing initiatives to tap the $1.7 trillion market. Her newest book, Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice, offers a guide to engaging the Power Moms—influential mothers who help spread the word about products and services—to drive sales to your bottom line by creating a buzz online and offline. Power Moms also includes an unparalleled Directory of Influential Power Moms.
Maria is also the co-host of Mom Talk™ Radio, the first nationally syndicated radio show for moms, Founder/CEO of BlueSuitMom.com, the award winning Website for executive working mothers and the creator of Smart Mom Solutions, a product line that offers solutions to everyday challenges for busy moms.
She serves as a resource on work/life/family balance, working mother, marketing and women business stories for national media such as the British Broadcasting Corporation, CNBC, World News Tonight, Hearst Publications, “The Home Show”, WPLG ABC 10, The NetFinancial News Network, The Wall Street Journal, USA Today, Self, Smart, O Magazine, Oprah’s Fitness Magazine, Money, Parent, HomeChannel News and Entrepreneur. She and her company have been featured in the Women’s Day, Money, Chicago Tribune, the New York Times, Wall Street Journal, Miami Herald, Philadelphia Inquirer, Denver Post, theSalt Lake City Tribune, NBC 6-Miami, CBS4-South Florida, WCBS-12 New York, WABC New York and the Tampa Tribune, as well as on hundreds of local radio and television shows. Inc. Magazine named Maria one of America’s Best Work and Life Balance resources in February 2004.
She has served as President of several non-profit organizations and founded The South Florida Parenting Conference. She was a 2001 finalist for Working Woman Magazine’s Entrepreneur of the Year Award, the first recipient of Women in Communication’s Women of the Year-Technology Award and South Florida Up and Comer. Her company, BlueSuitMom.com was named Women Owned Business of the Year-2001 by The South Florida Business Journal. Most recently Ms. Bailey was named “Mother of the Year-2003 by the Broward County Medical Association and Healthy Mother-Healthy Babies Organization. The mother of four young children, Ms. Bailey lives in Pompano, Florida with her husband. She is a marathon runner and enjoys travel.
|Power Moms: The New Rules for Engaging Mom Influencers Who Drive Brand Choice
Word of Mom is the most powerful form of marketing for brands who want to connect with the $2.4 trillion Mom Market. The Power Moms- influential mothers who help spread the word about products and services, build brands and boast sales. Learn how to identify and engage this powerful group of consumers. Click here to purchase Power Moms.
|Mom 3.0: Marketing with Today’s Mothers by Leveraging New Media & Technology
Meet Mom 3.0: She is a powerful consumer who not only purchases products, but influences the decision making process of her peers through the use of new media, technology and content that is relevant, intuitive and delivers her and her peers ecosystems of solutions. Marketers must market with today’s $2.1 trillion Mom Market to capture her spenging. Learn how to engage Mom Influencers using blogs, vlogs, podcasts, mobile devices and more to grow sales, build brand loyalty and generate buzz. Click here to purchase Mom 3.0.
|The Ultimate Mom: Uplifting Stories, Endearing Photos, and the Best Experts’ Tips on the Toughest Job You’ll Ever Love
Just as no two women are the same, the experience of being a mom is different for each of us. In The Ultimate Mom, you’ll follow the journeys of mothers through a diverse collection of stories about this rewarding and challenging job. While some stories are humorous, some are inspirational, and others are poignant, all are filled with the passion, devotion, and dedication every mother feels toward her child. Click here to purchase The Ultimate Mom.
|Trillion-Dollar Moms: Marketing to a New Generation of Mothers
Recent statistics show that mothers control 80 percent of all household spending- a portion that represents $1.7 trillion in potential sales for marketers. That network of spending extends even further when you consider that moms are faced with buying decisions- from purchases at the office to healthcare selections for aging parents- in nearly every aspect of their lives. In Trillion-Dollar Moms, Baily and Ulman explain how recent generational shifs have impacted the buying behaviors of today’s mothers and moms-to-be. Click here to purchase Trillion-Dollar Moms.
|Marketing to Moms: Getting Your Share of the Trillion-Dollar Market
Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you’ll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms spend most of the family’s money, and, thankfully for consumer marketers, moms love to talk about where they spend it. You’ve heard of word of mouth. This is word of mom, the most powerful marketing tool in existence. So how can you and your company get a bigger piece of the trillion-dollar mom market? Author Maria T. Bailey discusses the tools you need to reach the mom market and gain market share for your company. Drawing on 30 extensive interviews with high-level marketing professionals and the responses of more than 500 consumer moms, you’ll uncover the secrets to successfully conveying your message to this economically powerful group. Click here to purchase Marketing to Moms.
|The Women’s Home-Based Business Book of Answers
You start a home-based business for freedom, to satisfy financial expectations, and to meet personal lifestyle goals. When you succeed, it is exhilarating and liberating. But the road to the top is as challenging as it is exciting. You need answers before you have questions. So how can you develop what it takes to nurture your dream and turn it into a vibrant enterprise? Inside, author and successful entrepreneur Maria Bailey—along with over 40 dynamic, knowledgeable, and successful home-based businesswomen—shows you how. Diverse in their backgrounds and representing a variety of industries, annual sales levels, and business philosophies, they’ll provide you with the tips and tools you need as well as essential answers to the toughest questions. Click here to purchase The Women’s Home-Based Business Book of Answers.
Known as the Marketing to Moms Maven, Maria Bailey is an invited speaker at the most respected events and conferences. Click here for a list of upcoming events!