Our Team

BSM Media has assembled a skillful team that brings a diverse perspective, innovative think tank and a unique talent combination to every project.  Together, our team shares a deep desire to exceed our clients’ expectations with creative marketing while demonstrating the flexibility required to react to the viral nature of the mom market.

Maria Bailey

Founder + CEO

Author and futurist Maria Bailey is a trendsetter and the leading expert in Marketing to Moms. Her expertise in influencer marketing is recognized by Ad Age, Wall Street Journal, CNN, New York Times, Billboard Magazine, as well as hundreds of other media outlets. She is the creator of the most recognized social media influencer programs including: Disney Social Media Moms Celebration, Beaches Resorts Social Media On The Sand, Purex Insiders, Chick-fil-A Mom’s Panel, HP Smart Moms and Huggies Mom Inspired programs. Maria is an invited speaker around the globe and her eight marketing books on Mom Marketing and Influencer engagement are published in 12 languages. Her latest book Millennial Moms: 202 Facts Marketers Need To Know To Build Brands and Drive Sales, empowers brands to connect with the lucrative market of Millennials Moms.

Maria is also host of Mom Talk Radio, the only nationally syndicated radio show for Moms and the most-downloaded parenting podcast on iTunes. Online, Maria is the founder of MillennialInfluencers.com, MomTV.com, MomSelect.com, and BlueSuitMom.com.

Maria resides in South Florida and is the mother of four children. She has completed 26 marathons and two ultra distances. She attended Florida State University for her undergraduate degree and earned her MBA at University of Notre Dame.

“If you do what you’ve always done you’ll get what you’ve always gotten.” – Henry Ford

Natalie Zupo

Director of Influencer Marketing and Consumer Communities

Natalie has over 14 years of digital and traditional marketing experience. Natalie is highly skilled in developing creative marketing campaigns, branding, digital promotions, social media strategy, managing online consumer communities, and event and conference planning and execution.

“Whatever is worth doing at all is worth doing well.” – Philip Stanhope

Laura Motsett

Chief Financial Officer

Laura works in the Financial area of BSM Media and has been with BSM Media since 2002.  She has enjoyed watching the company constantly growing.  She also enjoys traveling so is always ready to help out on events as well.

“Three things in human life are important. The first is to be kind. The second is to be kind. And the third is to be kind.” – Henry James

Our Values

We’re driven by the desire to be a part of something bigger, to make an impact on behalf of our clients with the work we produce and to be the connection between moms and brands.
  • Quality of Work
    We work closely with our clients to ensure we are delivering the very best. If you’re not happy, we’re not happy. We’ll customize and design campaigns that fit your needs, not ours. When you work with BSM Media, you are not only getting an agency but a partnership.
  • People
    We understand that without the connections we’ve made and the people we’ve met, we wouldn’t have the honor of doing what we do best- engaging our clients, mom influencers, media and industry leaders.
  • Exceeding Expectations
    There’s nothing more thrilling than setting a goal and exceeding it. We not only rise to the occasion, but we aim to over-deliver wherever possible. Meeting goals is great but exceeding them is exhilarating.
  • Creativity
    It’s our bread and butter. The BSM Media team loves the opportunity to flex their creative muscles. Working with brands and clients who allow us the freedom and trust to create innovative and “out of the box” initiatives are our favorite kinds. We tip our hats to you!
  • Challenges
    We must admit, we are a pretty competitive bunch and we welcome any challenge head on.
  • Money
    Yes, you read that right, we value money. We understand budgets and respect the boundaries our clients are working within. Likewise, we prefer to work with clients who understand fair budgets for the scope of work requested. Whether you’re a startup or a Fortune 500 company, we work to ensure we are providing you with the best value for your spend.
  • Loyalty
    It’s a quality we demonstrate with each other, our influencers and the clients we connect them with.
  • Fun
    It’s what drives us to roll up our sleeves and burn the midnight oil. We are passionate about what we do and we do it well; all while having a great time, of course.
If you are ready to produce tangible results,
it’s time to connect with BSM Media.