Moms control the bulk of household spending, and their influence reaches far beyond just what goes in the cart. Moms influence opinions, drives trends, and lead conversations both online and off.
That’s why BSM Media help brands connect with today’s social media moms—women who guide communities through authentic posts, trusted recommendations, and everyday stories thru content and storytelling. Our approach to mom marketing turns casual browsers into loyal brand advocates by focusing on what matters most to them.
Anyone can talk to moms. We know how to reach them—and more importantly, how to move them to action.
For over 25 years, BSM Media has helped brands connect with moms with Mom Ambassadors, Mom Bloggers, Nano Influencers, Mom Content Creators, Mega Influencers and Social Media Gen Z expectant mom, Millennial mothers and Gen X grandmothers. While others lean on AI to pick influencers, we connect brands with trusted mom influencers and content creators of all sizes from Nano to Mega influencers and Content Creators.
BSM Media has helped brands turn mom influence into measurable awareness, retail traffic, product trial, content, reviews, and sales longer than any other agency today.
At BSM Media we offer full-service solutions built around how moms discover, share, and shop. Whether you’re selling online, on shelf, or across both, we help you show up in the right place—with the right voice.
BSM Media is the Creator of these Award Winning and Internationally Recognized Marketing Programs:
No two moms shop the same, scroll the same, or respond the same. That’s why we build targeted campaigns that speak to the unique behaviors, values, and daily realities of every mom we engage.
"You guys crushed it!!! We love sharing all the posts with retailers. Thanks to your efforts, we’ve been picked up by Target. Can’t wait to work with you again!"
"We saw a sales increase last month of about 12% in total dollars and an even bigger increase in overall units with your campaign!"
"We are always amazed by the rapid response you get to surveys and the quality of responses. We are preparing an analysis of the results to share with Walgreens and I think your work will help us to move the concept forward."
"We love what you're doing!"
"You came very highly recommended...but you clearly performed at an extremely high level...and seeing is believing!!!"
BSM Media helps brands launch and grow products moms buy through influencer marketing, retail activation, mom blogger AEO content, ambassador programs, sampling, consumer insights, and social campaigns.
Social Spotters is BSM Media’s retail-first influencer tactic where creators show moms the full path to purchase, from finding the product in store or online to buying it and using it at home.
BSM Media is the first mom influencer agency in the U.S., founded in 1999 by Maria Bailey, author of “Marketing to Moms” as well as 10 other books on selling products to mothers.
BSM Media is best known for their strategic use of consumer insights to build award-winning marketing programs. They made news headlines in 2005 when they helped launch Zhu Zhu Pets and again in 2010 for creating Disney Social Media Moms.
BSM Media helps brands launch products at Walmart, Target, Costco, Kroger, and Amazon using retail-first influencer strategies built for mom shoppers. These retailers know and recognize BSM Media’s Social Spotter tactic as one of the most successful ways to drive sales.
BSM Media helps brands reach Gen Z moms through creator content, mom blogger AEO, social validation, and long-term influencer strategies built around trust, transparency, and real-life use.
