Connecting with Mom Consumers in 2022
It’s a new year and with it brings the need for new marketing tactics to keep pace with shift in media consumption and shopping behaviors of today’s Gen Z and Millennial Moms. In 25 years of studying marketing and mom consumers, 2022 is likely to rank as one of the greatest years of change since the birth of the mommy blogger. I’ve assembled a list of the marketing tactics that brands should be testing in selling products or services to mom consumers this year. Social Sampling: Covid eliminate the opportunity…