Connecting with Mom Consumers in 2022

It’s a new year and with it brings the need for new marketing tactics to keep pace with shift in media consumption and shopping behaviors of today’s Gen Z and Millennial Moms.   In 25 years of studying marketing and mom consumers, 2022 is likely to rank as one of the greatest years of change since the birth of the mommy blogger.   I’ve assembled a list of the marketing tactics that brands should be testing in selling products or services to mom consumers this year. Social Sampling: Covid eliminate the opportunity…

2021 was a MOMumental Year for BSM Media

The Magic of Digital Gift Guides as a Marketing Tactic for Selling to Moms

As we move into the holiday selling season, brands are planning their marketing tactics.  No doubt that the goal is to create a buzz around products. The more buyers see and hear about your product, the more they believe it makes the perfect gift purchase.  This is one reason brands hope to land on the top of Amazon’s Top Gift Lists or Target’s Top Ten Toy Guide.  The stamp of approval combined with digital advertising, PR and influencers is the perfect storm for holiday buzz.  However, year after year, I…

7 Overlooked Ways to Work with Influencers

“I need influencers to post about my product.” I hear this statement more than a dozen times a week.  With thousands of brands engaging with millions of social media influencers, the strategy of working with influencers needs to be much more refined and targeted.   Brands likely have very specific goals behind why they want to work with influencers, whether it’s to drive sales on Amazon or generate downloads of an application.   Just as each of these goals are very different, so is the approach to using influencers.  Brands…

10 Effective Yet Overlooked Ways to Engage with Mom Influencers

  BSM Media, Inc. is an award-winning and internationally recognized Marketing to Moms agency specializing in strategic outreach, influencer engagement, and content creation. BSM Media also owns and operates MomSelect Influencer Network, MillennialInfluencers.com, GenZInfluencers.com, and Mommyparties.com.   Maria Bailey is the CEO of BSM Media and the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market,” “Power Moms,” “Millennial Moms: 202 Facts Marketers Need to Know to Build Brands and Drive Sales,” and the soon to be released “Marketing to Gen Z Moms.”  She is a frequent keynote speaker and media expert. She…

Uncovering the Opportunities for Brands as Millennial Moms UnMask Their Families

Now that Mom consumers are pulling off their masks and sending their children back to summer camp, what can brands expect as they return to normalcy? BSM Media sought out those answers in a recent online survey of 590 millennial moms across America. The survey was conducted the week of April 25, 2021.  It appears that moms are eager to celebrate, travel, and continue some of the behaviors they adopted during Covid.  According to survey results, 63% of families already have plans to take a vacation this summer. Only 10%…

7 Little Known Marketing to Mom Tactics to Sell CPG to Millennial Mothers

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle CPG tactics each year. Yes, most of them produce the expected sales return but what if you could be the next Chobani or Joybol by doing something you’ve never done? After all, that’s what made those brands homeruns- their creators did something that was never done before. BSM Media has been connecting brands to mom consumers by…

7 Little Known Ways to Market Toys Outside of the Holiday Season

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you could be the next Zhu Zhu Pet or L.O.L. Surprise! Dolls by doing something you’ve never done? After all, that’s what made those brands homeruns- their creators did something that was never done before. I…

4 Last-Minute Tips to Increase Your Mother’s Day Sales

According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers purchase at least one gift for another mom for Mother’s Day. In anticipation of Mother’s Day, BSM Media surveyed over 800 mothers on their giving and receiving behaviors around Mother’s Day. You might be surprised by what they…

6 Little Known Ways to Market Toys During a Pandemic Outside of the Holiday Season

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you could be the next Zhu Zhu Pet or L.O.L. Dolls by doing something you’ve never done? After all, that’s what made those brands homeruns- their creators did something that was never done before. I was…