In the dynamic world of digital marketing, Chief Marketing Officers and Brand Managers are under constant pressure to authentically connect with target demographics. Even as Gen Z enters motherhood, tapping into the immense purchasing power of Millennial Moms remains a top priority. Unfortunately, many brands entrust this crucial task to an agency that might not…
As a brand manager targeting the powerful and influential mom consumer, you understand the unique dynamics of this market. Moms aren’t just making purchasing decisions for themselves; they’re often the gatekeepers for the entire household. Reaching them effectively requires more than just surface-level marketing – it demands authentic connection, trusted voices, and strategies built on…
In the rapidly evolving world of digital marketing, Chief Marketing Officers and Brand Managers face increasing pressure to leverage every possible advantage in search engine optimization (SEO). Influencer marketing is no longer just about social media reach; it’s profoundly merging with SEO strategy to create SEO Influencer Marketing. Today, Artificial Intelligence plays a pivotal role…
How to Sell to Moms this Holiday SeasonIt’s not too soon to focus on the holiday season with potential tariff increases and changing Mom consumer behaviors. These factors are making Marketing to Moms more challenging in 2025. Consider this fact about US mothers- they start shopping for deals as early as July. Moms spend $1.6 trillion a…
The price and availability of eggs have been in the news for many months and as Easter approaches, its impact on families will continue to rise. Overall, 62% of moms surveyed in a recent pool by BSM Media, say they are purchasing fewer eggs due to price and scarcity. BSM Media, the leading Marketing to…