6 Things to Know Now about Marketing to Moms for Back to School
Although the Class of 2023 are just walking across the stage and younger students are still turning in homework, it’s never too early to plan your Back-to-School marketing. In fact, most seasoned marketers know that Moms are already thinking about the new school year as the current one wraps up. Here’s a few tips and trick to lay a foundation for your brand and products when planning for Back-to-School 2023 success. Don’t base your Back-to-School marketing and communication calendar on New York City schools. Schools south of the Mason…
The Secrets to Going Viral with Mom Content
While you can never plan for content to go viral, you can set yourself and your brand up for it to be more likely to happen. Millions of Mom Content Creators upload videos, blogs and clips to social media touting products to other moms each day, so what’s the secret of those sponsored posts that go viral? Don’t over curate your content. Too many brands over direct and excessively edit a content creator’s content. It’s necessary to manage your brand’s message and product information, but good content creators are on…
How ChatGPT Could Change the Toy Industry
In less than 4 months, OpenAI’s ChatGPT has created a stir among teachers, business owners and tech enthusiasts. In the simplest form, ChatGPT is a chatbot that uses artificial intelligence (AI) and natural language processing (NLP) to understand customer questions and automate responses to them, simulating human conversation. Why the fuss? ChatGPT can produce a grammatically correct college application essay, a chapter for a book on puppies, and answer math problems. If history repeats itself, as technology changes so do the demands of parents for toys to fill in the…
5 Practical and Effective Ways to Marketing to Moms During a Recession
Regardless of the term you use to describe today’s economy, we can all agree that as the household manger, moms are being challenged to stretch their family’s dollar. A trip to the grocery store requires a new strategy only after finding the least expensive gas to put in their car and as children go back to school many moms are limiting their spending on the extras. As a brand competing for Mom’s limited dollars, it’s important to be more strategic in your marketing messages and deployment of marketing tactics. Here’s…
Connecting with Mom Consumers in 2022
It’s a new year and with it brings the need for new marketing tactics to keep pace with shift in media consumption and shopping behaviors of today’s Gen Z and Millennial Moms. In 25 years of studying marketing and mom consumers, 2022 is likely to rank as one of the greatest years of change since the birth of the mommy blogger. I’ve assembled a list of the marketing tactics that brands should be testing in selling products or services to mom consumers this year. Social Sampling: Covid eliminate the opportunity…
The Magic of Digital Gift Guides as a Marketing Tactic for Selling to Moms
As we move into the holiday selling season, brands are planning their marketing tactics. No doubt that the goal is to create a buzz around products. The more buyers see and hear about your product, the more they believe it makes the perfect gift purchase. This is one reason brands hope to land on the top of Amazon’s Top Gift Lists or Target’s Top Ten Toy Guide. The stamp of approval combined with digital advertising, PR and influencers is the perfect storm for holiday buzz. However, year after year, I…
7 Overlooked Ways to Work with Influencers
“I need influencers to post about my product.” I hear this statement more than a dozen times a week. With thousands of brands engaging with millions of social media influencers, the strategy of working with influencers needs to be much more refined and targeted. Brands likely have very specific goals behind why they want to work with influencers, whether it’s to drive sales on Amazon or generate downloads of an application. Just as each of these goals are very different, so is the approach to using influencers. Brands…