What We Know – BSM Media

7 Little Known Ways to Market Toys Outside of the Holiday Season

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you could be the next Zhu Zhu Pet or L.O.L. Surprise! Dolls by doing something you’ve never done? After all, that’s what made those brands homeruns- their creators did something that was never done before. I…

4 Last-Minute Tips to Increase Your Mother’s Day Sales

According to the National Retail Federation Mother’s Day in the United States is almost a $24 Billion business. However, most brands miss the mark with their advertising and marketing because they neglect marketing to mothers and focus their efforts on dads. According to BSM Media, the premier Marketing to Moms agency, eighty-six percent of mothers purchase at least one gift for another mom for Mother’s Day. In anticipation of Mother’s Day, BSM Media surveyed over 800 mothers on their giving and receiving behaviors around Mother’s Day. You might be surprised by what they…

6 Little Known Ways to Market Toys During a Pandemic Outside of the Holiday Season

My favorite quote is, “If you always do what you’ve always done, you’ll get what you’ve always gotten,” by unknown. I often apply it to marketing particularly when I see a constant cycle of seasonal and tactical campaigns churn year over year. Yes, most of them produce the expected sales return but what if you could be the next Zhu Zhu Pet or L.O.L. Dolls by doing something you’ve never done? After all, that’s what made those brands homeruns- their creators did something that was never done before. I was…

3 Ways Brands Can Use Clubhouse to Connect with Mom Consumers

It’s taken social media by storm with over 12 million users in just 11 months but if you are scratching your head as to what to do with Clubhouse, you aren’t alone. A lot of people being invited to join Clubhouse- it’s currently by invitation only- wonder what to do once they join. I’m personally addicted to it and spend hours jumping from room to room learning everything from Bitcoin investing to Instagram tricks and tips. In fact, I host a Clubhouse room titled, “Selling Products to Moms” typically on…

Party like Its 2021 and Cash In on New Opportunities with Moms

Say good-bye to blowing out the candles on a birthday cake, big bowls of chips, and slumber parties, celebrations are getting a new look in 2021 thanks to Covid-19. In a recent survey by BSM Media, the leading Marketing to Moms agency, 89% of US mothers indicated they will be changing the way they host parties, family gatherings, and celebrations with the birthday cake being the first to go. One of the biggest changes is the replacement of a single birthday cake with individual cupcakes in an attempt to control…

4 Ways to Capture Gift Card Redemption Sales

Over $3 billion gift cards exchanged hands over the holidays. Grandparents who just couldn’t decide what toy Tyler would want for Christmas and Moms who just needed a little something for the stocking. Now that the gift wrapping is in the trash, gift card redemptions will begin. Thanks to Covid and the spike in online shopping, this redemption season will take on a different look with as many redeemers heading online as into stores. How will your brand capture gift card redemption sales? Don’t leave your share of gift card…

5 Things Brands Should Be Doing Now to Win Over Female Holiday Shoppers during a Pandemic

With local lockdowns looming and Covid cases spiking in many states, holiday retailers will have to re-think the holiday shopping season in order to meet sales goals. In a recent survey by BSM Media of 958 female shoppers, 83% indicated they will be doing over 60% of their shopping online this year. This means that retailers can expect fewer women strolling their aisles and even fewer children pointing to must have toys gripping mom’s hand. All is not lost for brands who are willing to pivot to align their…

4 Holiday Marketing Tactics to Drive Sales with Millennial Moms

It’s the holiday season whether we are ready for it for not. It’s also the holiday season for 2020 which means that it will come with changes. If you haven’t read our consumer insights on Brands and Holiday Shopping – now is a great time to empower you and your team with how mom consumers will shop for the holidays among pandemic restrictions and fears. For over 25 years, BSM Media has built marketing to moms programs based on insights and consumer behaviors of women with children. This year more…

7 Reasons Why Social Spotters Works to Drive Retail Sales with Millennial Moms

BSM Media creates marketing to moms tactics based on consumer behaviors. Over 25 years of studying the way moms purchase products and the journey to brand loyalty have allowed us to leverage this knowledge for our clients. The Social Spotters tactic is perhaps the most successful program we ever developed and execute for clients. What is a Social Spotter? It’s a mom influencer who visits a retailer in search of purchasing your product. She finds it, posts a photos of your product from the retail aisle and after purchasing the…

What Brands Need to Know About Mom’s Covid-Inspired Holiday Shopping

Brands, retailers and marketers can expect that things will be different this year as they prepare for moms to open their wallets for holiday shopping. Although the holidays won’t be cancelled, Moms will be approaching how they buy gifts, celebrate with family and friends and prepare meals with thoughts of Covid, civil unrest and economic uncertainty circling in their heads. According to research by BSM Media, Moms spend over $3.1 trillion in the US economy and there are specific behaviors that brands can leverage to capture more of her holiday…