Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology

Trillion-Dollar Moms: Marketing to a New Generation of Mothers

In Trillion-Dollar Moms, Bailey and Ulman explain how recent generational shifts have impacted the buying behaviors of today’s mothers. They offer original consumer research, case studies and insights from top business executives that will teach you how to:

• Segment moms by their kids’ ages rather than their own
• Develop life-stage-based marketing strategies to affect buying mindsets
• Create messaging and imagery that successfully speak to mothers
• Use the Internet to attract/retain moms as customers
• Identify the societal triggers and intangible influences buying behaviors
• Grow with moms through multiple phases of motherhood

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Marketing to Moms: Getting Your Share of the Trillion Dollar Market

Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you'll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms spend most of the family's money, and, thankfully for consumer marketers, moms love to talk about where they spend it. You've heard of word of mouth. This is word of mom, the most powerful marketing tool in existence. So how can your company get a bigger piece of the trillion-dollar mom market?

Author Maria T. Bailey discusses the tools you need to reach the mom market and gain market share for your company. Drawing on 30 extensive interviews with high-level marketing professionals and the responses of more than 500 consumer moms, you'll uncover the secrets to successfully conveying your message to this economically powerful group.

Topics include how to:

• Effectively target the mom market and understand its dynamics
• Craft messages that speak directly to moms
• Design a Web site that increases e-commerce revenues
• Build a brand and create product loyalty within the mom market
• Develop an internal marketing strategy that attracts and retains mothers as employees
• And much more

This groundbreaking book is the first to examine the dynamic idea that moms are a separate and distinct consumer group with a mind very much its own. These collected insights, experiences, and opinions from both marketing professionals and real-life moms offer valuable information for any size company with any size marketing budget—including yours.

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