Books by Maria Bailey

Mom 3.0: Marketing with Today's Mothers by Leveraging New Media & Technology

Maria Bailey, author of "Marketing to Moms: Getting Your Share of Trillion Dollar Market" and "Trillion Dollar Moms: Marketing to a New Generation of Mothers" presents engaging new insights into the world of blogs, vlogs, podcasts, mobile devices, Mom Mavens and much more. She examines how today's mothers are bridging new media and technology to create marketing channels for companies to leverage. With $2.1 trillion in spending by women with children, Mom 3.0 is a marketer's best partner in selling product and building brand loyalty in this lucrative consumer segment.
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Trillion-Dollar Moms: Marketing to a New Generation of Mothers

Authors Maria Bailey and Bonnie Ulman say that many industries, brands, and services are failing to tap into this lucrative demographic. Marketers need to update and tweak their strategies to realize a growth in sales and increased market share.

In Trillion-Dollar Moms, Bailey and Ulman explain how recent generational shifts have impacted the buying behaviors of today’s mothers. They offer original consumer research, case studies and insights from top business executives that will teach you how to:

  • Segment moms by their kids’ ages rather than their own
  • Develop life-stage-based marketing strategies to affect buying mindsets
  • Create messaging and imagery that successfully speak to mothers
  • Use the Internet to attract/retain moms as customers
  • Identify the societal triggers and intangible influences buying behaviors
  • Grow with moms through multiple phases of motherhood
As the first book to publish original research on the purchasing behaviors of today’s multigenerational mothers, Trillion-Dollar Moms is an important tool that will guide you in developing products and services to win over this valuable demographic.

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Marketing to Moms: Getting Your Share of the Trillion Dollar Market

Moms wield awesome power as both consumers and decision makers who control the family purse. Just visit any popular park or mall in your town and you'll hear moms compare health care coverage, discuss the merits of different brands of baby food, and critique the hottest family vacation destinations. Moms spend most of the family's money, and, thankfully for consumer marketers, moms love to talk about where they spend it. You've heard of word of mouth. This is word of mom, the most powerful marketing tool in existence. So how can your company get a bigger piece of the trillion-dollar mom market?

Author Maria T. Bailey discusses the tools you need to reach the mom market and gain market share for your company. Drawing on 30 extensive interviews with high-level marketing professionals and the responses of more than 500 consumer moms, you'll uncover the secrets to successfully conveying your message to this economically powerful group.

Topics include how to:

  • Effectively target the mom market and understand its dynamics
  • Craft messages that speak directly to moms
  • Design a Web site that increases e-commerce revenues
  • Build a brand and create product loyalty within the mom market
  • Develop an internal marketing strategy that attracts and retains mothers as employees
  • And much more
This groundbreaking book is the first to examine the dynamic idea that moms are a separate and distinct consumer group with a mind very much its own. These collected insights, experiences, and opinions from both marketing professionals and real-life moms offer valuable information for any size company with any size marketing budget—including yours.

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Lori
Engineer. 34.
Married. Three Kids.
Spends $200 monthly on children's clothing.
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Books by Maria Bailey
Mom 3.0
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Trillion Dollar Moms
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Marketing to Moms
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© 2010 Marketing to Moms is a divison of BSM Media, Inc.