Print Advertising
When moms have time to read, it’s magazines they are reading. The average mothers reads 4.1 titles a month with 3 of them being delivered to her home.

• Only 20% of mothers think print advertising is doing a good job speaking to mothers.
• Less than 20% of mothers look to newspapers for information or ads.

Television
Television advertising directed at mothers is capturing the attention of only a small portion of the market.

• Only 25 % of mothers think television advertising is doing a good job connecting with mothers.

Word of Mouth
Word of mouth is the strongest form of marketing within the mom market.

• Fifty-five percent of mothers say they rely on recommendations when making purchases for the home
• The number jumps to 64% when it comes to buying a product for their child.

Online
Moms are online seeking information and spending money on the Internet.

• Seventy-one percent of mothers said they were very likely to use the Internet for product information, advice or general information.
• Only 6 % of moms say they have never purchased a product online.
• Email Marketing’s Impact with Moms

Picture Perfect
Moms like to feel connected with the products and services they buy.

• Seventy-five percent of moms say that ads which feature children in them rank high effectiveness.

On the Campaign Trail
Debate topics aside, what do Moms really think about what they're seeing on the campaign trail. BSM Media delved deeper to find out:

• 90.2% of respondents plan to vote for President in 2008. Of those who aren't penciling November 4th into their planners, 5.5% are unsure of whether or not they are voting and 4.3% do not plan to cast their vote.
• Many are still undecided (46.1%) about their candidate of choice, while 53.9% have made a decision
• More Campaign Stats

Super Bowl Sunday - Moms Tune In
With more than 130 million Americans typically tuning in, most moms in America say they too are planning to watch the big game (80%).

• More than half of moms surveyed say they are watching just to catch the ads (60%).
• More than three out of four (76%) say they don’t think the ads are targeting them.
• Full Super Bowl 2008 Report

Multicultural Mom Research

Concerns and Challenges:

• The majority of all African American, Caucasian and Hispanic mothers listed education and health care as their primary concerns as a mother. In addition, the majority of African American moms (54%) listed crime as a source of anxiety, while Caucasian moms said financial security was among their top concerns. Hispanic moms (67%) responded that employment was another top concern.
• When asked about their top three challenges as a mother, saving for the future and the rising cost of food topped lists across all respondents. Caucasian moms named managing the desires of their children for material things as a challenge (45%), African American moms are battling with affordable housing (35%) and Hispanic moms are feeling challenged by the need for steady income (56%).

Click here for more Multicultural Mom Data

To learn how BSM Media can help you connect with mothers, contact us today!