What We Do: Specialized Marketing Solutions for Brands Targeting Moms

Build authentic connections with the most trusted voices.

Tap into BSM Media’s unmatched network of Nano, Micro, Macro, Mega and Celebrity Mom Influencers, as well as the largest Gen Z Influencer Network in the U.S. We specialize in:

• Brand & Influencer Matchmaking
• Walmart, Target, and Costco Influencer Campaigns
• Mega Content Creators & Commerce Partners
• Tik Tok Moms, Instagram Live Streamers, Family Youtubers
• Scaled influencer activations tailored to your retail or DTC objectives

Compelling content that sells and scales.

We produce high-performing digital assets that tell your brand’s story in ways moms trust.

• CRM & Lifestyle Content
• Branded Narrative Development
• Point-of-Purchase Imagery
• Scalable Product Content Libraries
• Negotiated Usage Rights

Trust is built through authentic feedback.

We deliver impactful reviews and video testimonials moms rely on to make purchase decisions.

• Amazon Review Video Creation (Exclusive to BSM Media)
• Un-Boxing User-Generated Content (UGC) Campaigns
• Social Sentiment Collection & Analysis

Turn loyal moms into long-term brand advocates.

We build and manage engaged communities of brand-loyal moms who advocate, test, and share consistently.

• Branded Mom Panels
• Mom Ambassador Programs
• Fan-to-Advocate Engagement Models

Boost your search visibility with influencer-powered SEO.

We create keyword-rich content through mom bloggers and influencer posts designed to rank.

• Influencer Social Posts Featuring Branded Keywords
• High-E-A-T Blogger Content for Domain Authority
• SEO Reporting & Performance Monitoring

From grassroots to go-to-market, we shape your brand story.

Our strategic team works hand-in-hand with your brand to create, position, and activate campaigns moms remember.

• Creative Development
• Brand Messaging & Collateral
• Grassroots & Community Marketing

We deliver real-world insights through qualitative and quantitative studies:

• In-Person & Virtual Mom Focus Groups
• Ethnographic Research & In-Home Interviews
• National Online Surveys with Targeted Demographics

Drive conversions through shoppable content and affiliate engagement.

From Amazon Storefront influencers to TikTok commerce creators, we activate creators who know how to sell—not just post.

• Influencer Affiliate Campaigns
• Amazon Product Reviews & Live Events
• TikTok & Instagram Shoppable Video Content
• Tik Tok, Facebook, YouTube and Instagram Live Streams

Where brand engagement meets real-life connection.

BSM Media pioneered in-home sampling and branded mom playdates—now with hybrid and virtual formats.

• MommyParties® & Branded Playdates
• Virtual Mom Mixers & Product Trials
• Gen Z Greek Life Engagement Events

Classroom, Sports team and Scouting Product Integration and Sampling

We bridge the gap between influencers and in-store or online retail conversion. Whether you’re on the shelf or in the cart, we make sure moms find—and buy—your product:

• Social Spotters Activation
• Geo-Targeted Retail Launches
• Trial-Driven Campaigns
• Target, Walmart, Costco, and Amazon.com Product Launch Campaigns

From idea to execution, we amplify your message.

Our full-service team creates and manages social campaigns across the platforms where moms engage most.

• Platform Strategy & Planning
• Social Video, Reels & Short-Form Content
• Analytics & KPI-Based Optimization

Targeted media that drives ROI.

We don’t just create content—we distribute it effectively using data-backed strategies.

• Programmatic & Social Media Buying
• Influencer Content Boosting
• Campaign Measurement & Optimization

Learn directly from the voice of the mom market.

Maria Bailey, author of Marketing to Moms, offers industry-leading insights that inform brand decisions.

• Keynotes & TED Talks
• Corporate Workshops
• Lunch & Learn Sessions